Treessun Exhibition Stand Exhibition Hall by He Mu

Home > Winners > #81233


DESIGN DETAILS
DESIGN NAME:
Treessun Exhibition Stand

PRIMARY FUNCTION:
Exhibition Hall

INSPIRATION:
The last time that TREESSUN exhibited its products on trade show was 5 years ago. For this project, the client TREESSUN sought for unique exhibition stand design to convey its green concept and native complex. Drawing inspirations from traditional Chinese landscape painting, the designers integrated the display of wood flooring products with an experience of sightseeing tour, turned the display space into a large interactive art installation, and hence created brand new exhibition experience.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The project integrates products, space and time into a whole, and features a circulation of "going up to the hill", "sightseeing on the hill" and "going downhill". As going up, visitors can have an overall view of the wooden hill piled up by flooring products. When reaching the top, they will enter a cave, where mirrors reflect the pillars clad with flooring products and generate a forest. On the way of going downhill, there is a digital waterfall, showing the brand's accolades.

OPERATION / FLOW / INTERACTION:
The designers turned the exhibition stand into a large art installation featuring mountain and water formations, which allows visitors to explore it and have a sightseeing tour. The flooring products are perfectly integrated into and displayed through the wooden mountain and water. Following the route of "going up to the hill", "sightseeing on the hill" and "going downhill", visitors would have a fantastic experience and get to know the creativity and concept of the flooring brand TREESSUN .

PROJECT DURATION AND LOCATION:
January 2018 - March 2018 Location: Shanghai New International Expo Centre H2

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
1. The designers applied parametric design to create curved surface of the "wooden mountain", and used programs and numerical control machine to ensure accurate size and precise assembly of the wooden components that constitutes the mountain. 2. Multimedia technology was utilized to turn the wooden boards into plunging water, forming a contrast of the dynamic and static with the hill. 3. The unpainted wood floorboards of the installation can be reused after the exhibition closes.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Category: exhibition stand Area: 250 sqm Main materials: solid wood floorboards (TREESSUN), multi-layer boards, metallic framework, brushed aluminum composite panels with mirror finish

TAGS:
Integration, large art installation, landscape painting, sightseeing, curved surface, parametric design, numerical control machine, recyclable

RESEARCH ABSTRACT:
1. The project explored to display wood flooring products through a large installation, and worked to create the interaction between the exhibition space and visitors through taking into consideration the characteristics of each type of product and utilizing parametric design method. 2. To give the installation an irregular 3D curved surface, the design team resorted to parametric design, which reduced error rate and made the irregular large-volume structure a reality.

CHALLENGE:
There were two major challenges for this project. Firstly, it was challenging to create interaction among the exhibits, time, space, the art installation and visitors and ensure that the brand's concept and products were presented and conveyed in an interesting and effective way. Secondly, to achieve an integration of all independent elements, it required an innovative structure and logic for products display and adjustment in terms of the engineering and construction process.

ADDED DATE:
2019-02-28 10:11:30

TEAM MEMBERS (3) :
Design company: Towodesign, Design team: He Mu, Zhang Qian and

IMAGE CREDITS:
Photo: Towodesign

Visit the following page to learn more: http://t.cn/EfeKM6I
VOTE FOR THIS DESIGN

VOTE FOR THIS ENTRY

CLIENT/STUDIO/BRAND DETAILS
NAME:
TOWOdesign

PROFILE:
TOWOdesign is an open team which gathers a group of pioneering designers who are pragmatic and innovative. They are committed to creating impressive space experiences through in-depth study of life, and looking for bright spots that are not easily found in people's cultural habits. Through art, vision, furniture and space, we create comprehensive and personalized interfaces for brands. TOWOdesign focuses on the reconstruction of urban commercial space in the Internet era, and strives to customize brand strategy from different aspects, such as functional composition, cultural combination and terminal integration. For start-up companies, our team creates unique images that are not only in accordance with their characteristics, but are different from their competitors; and for long-established companies, we explore their new transmission values and embed those information into the overall design which takes space as the core. Finally, we realize projects through comprehensive control of details like cost control, engineering implementation, soft outfit configuration, art installation, etc.

NOMINATION DETAILS

Treessun Exhibition Stand Exhibition Hall by He Mu is a Nominee in Interior Space and Exhibition Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by He Mu is also kept secret. This information will also be available later.
AWARD DETAILS

Treessun Exhibition Stand Exhibition Hall by He Mu is Winner in Interior Space and Exhibition Design Category, 2018 - 2019.



· Press Members: Login or Register to request an exclusive interview with He Mu.

· Click here to view the profile and other works by He Mu.
SOCIAL
+ Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit

Did you like He Mu's Interior Design?
You will most likely enjoy other award winning interior designs as well.
Click here to view more Award Winning Interior Designs.


Did you like Treessun Exhibition Stand Exhibition Hall? Help us create a global awareness for good interior design worldwide. Show your support for He Mu, the creator of great interior design by gifting them a nomination ticket so that we could promote more of their great interior designs.

See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Follow us : Twitter Twitter | Twitter Facebook | Twitter Google+.
Share |