Shengbo Jiangpin Liquor by Guo Xu

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DESIGN DETAILS
DESIGN NAME:
Shengbo Jiangpin

PRIMARY FUNCTION:
Liquor

INSPIRATION:
Shengbo Jiangpin liquor packaging design, this is a Confucian culture of the sauce wine,In the product design, the outer packing box takes the form of ancient book binding design, and in the bottle shape design, we also use the ancient "book" form. Color is mainly black, gold as a like, stable and solemn. A bottle of good wine by the saints is like a Confucian poem. The Confucian culture and the Maotai wine culture have a long history.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Do not forget the original ideals and aspirations, forge ahead Shengbo Jiangpin originated from the town of Maotai, the hometown of national wine, across the shore from Maotai, drinking a river of water and staying in the same land. It is the holy place to produce high-quality Maotai-flavor liquor.

OPERATION / FLOW / INTERACTION:
Outer packing opening one-time broken ring open, bottle opening one-time broken ring open.

PROJECT DURATION AND LOCATION:
The project began in Shenzhen in July 2018, completed in Shenzhen in September 2018 and exhibited in Guiyang, Guizhou, in October 2018.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The outer packing uses special paper silk printing, the main title text adopts the gilding process, the metal card uses. Bottle using ceramic materials, surface baking, gilding process.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Packing size: width 145mm x depth 110mm x height 300mm

TAGS:
Shengbo Jiangpin liquor Industry, Guizhou Maotai Town, Liquor Packaging Design, Confucian Culture,

RESEARCH ABSTRACT:
As the hospitality wine at BBS of China zengzi culture committee in guiyang in 2018, the client wants to launch a sauce wine with Confucian culture through BBS, and create the concept of "a bottle of sauce wine with culture to the world".Zengzi cultural committee is all over the world, held in different places every year, so it's a big market.After further communication and clients, we think that zengzi culture as part of the Confucian culture, but cannot contain all of the Confucian philosophy, Confucianism culture extensive and profound, product concept, zengzi culture of Confucian culture is more prominent, so in the later on the market promotion of space is larger, more easy to let consumers to accept.

CHALLENGE:
Product packaging in the production, special paper is more difficult to find similar, have the same texture, the process effect has also done many times to achieve the expected effect. Bottle surface technology has also been tried many times to complete.

ADDED DATE:
2019-02-28 09:40:26

TEAM MEMBERS (2) :
Guo Xu and Saoxing Fang

IMAGE CREDITS:
Image #1: creator Guo Xu, Creative Director, 2018
Image #2: creator Guo Xu, Creative Director, 2018
Image #3: creator Guo Xu, Creative Director, 2018
Image #4: creator Saoxing Fang, Design Director, 2018
Image #5: creator Saoxing Fang, Design Director,2018


Visit the following page to learn more: http://www.yuanshucy.com/jlbz/33.html
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Guizhou Shengbo Jiangpin wine co., LTD

PROFILE:
“Shengbo Jiangpin”It is initiated by Guizhou Zengzi Culture Development Co., Ltd., developed by Guizhou Hantai Wine Co., Ltd and produced by Guizhou Shengbo Wine Co., Ltd. It has been named "Guizhou famous Trademark" and has passed the certification of "Chinese Organic products". "Christmas Carpenter" focuses on wine as the medium and inherits excellent Chinese culture as its own duty. At present, it has introduced "benevolence", "righteousness", "courtesy", "wisdom", "letter", "and" six series of wines with different price points. The company adheres to the path of combining knowledge with practice. Integrate Chinese traditional culture into daily life, improve peopleundefineds taste in life, and enhance peopleundefineds sense of happiness and acquisition of a better life.

NOMINATION DETAILS

Shengbo Jiangpin Liquor by Guo Xu is a Nominee in Packaging Design Category.

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AWARD DETAILS

Shengbo Jiangpin Liquor by Guo Xu is Winner in Packaging Design Category, 2018 - 2019.



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