Semnox Experience Mobile by NetBramha Studios

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DESIGN DETAILS
DESIGN NAME:
Semnox Experience

PRIMARY FUNCTION:
Mobile

INSPIRATION:
Searching multiple websites to know what rides, events or games are available at an amusement park and waiting in queues just to buy a ticket or to book a show could be pretty frustrating. We looked at different forms of interactions and researched right from shadowing to body storming. The insights from the research along with stakeholder interviews strengthened the solution and we were able to derive at an application that could make the Amusement Park Experience more delightful than ever.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Semnox, a white labelled app is the first of its kind digital interface that makes amusement and entertainment park visits a seamless and fun experience. The app was required to work across all arcades/amusement parks with customizable branding colours and offerings, so we modularised and designed components that can be easily plugged in as per the need. The app enables users to browse through amusement park offerings like rides, events and games and book/buy tickets directly from the app.

OPERATION / FLOW / INTERACTION:
The app has been designed with easy navigation for any age group to use. The user can plan for activity, buy tickets, recharge cards and use QR codes to activate tickets, book events and shows and navigate using maps at the park. Semnox app is a self-service app for all requests at amusement parks freeing up time to have more fun. It efficiently maximises ROI for customers, engages and creates deeper personalised experiences for all users.

PROJECT DURATION AND LOCATION:
Project kickstart - April 2018, Project End - May 2018, India & USA

PRODUCTION / REALIZATION TECHNOLOGY:
The wireframes and user interface were primarily designed on Sketch App and prototypes were created on InvisionApp. Illustrations and icons were designed on Adobe Illustrator and Photoshop. User interface and brand guidelines for the app were delivered to the app development team via Zeplin.

SPECIFICATIONS / TECHNICAL PROPERTIES:
This application has been designed for Android and iOS phones 4.5 Inch and 6.5 Inch Screens. The visuals and interactions have specially been designed to cater to age groups between 14 and 60 years.

TAGS:
Mobile Application, User Experience, User Research, User Interface, Prototyping, Design Thinking

RESEARCH ABSTRACT:
We did extensive research with users and visitors at amusement parks to get a detailed understanding of the space. Some key insights of the research were how users found it easy using top-up cards at the parks and how in-app purchase of tickets would ease the pain of standing in long queues. We introduced these features, prototyped and interviewed users and stakeholders for faster feedback on ideas and validated immediately with user testing and A/B analysis.

CHALLENGE:
Considering the diverse set of audience and needs it was challenging to formulate the requirements in the beginning. Once the requirements for the solution were finalised, the next challenge we faced was finding the right set of users for the user research. The requirement being a white labelled app and for different amusement parks which would need customizable cards and layout, we had to iterate along with prototypes to arrive at a solution that would work across all brands. With iterative and sprint approach we could overcome all these challenges.

ADDED DATE:
2019-02-28 07:58:26

TEAM MEMBERS (7) :
Aashish Solanki, Saranya V, Shailee S, Aniket K, Sarath PS, Prashanth R and Pragati Singh

IMAGE CREDITS:
NetBramha Studios LLP

PATENTS/COPYRIGHTS:
Copyrights belong to NetBramha Studios & Semnox, 2018

Visit the following page to learn more: http://www.semnox.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
SEMNOX

PROFILE:
Semnox builds holistic IT solutions for the entertainment and leisure industry. The industry-leading solutions help manage all aspects of the customer’s journey & improve operational controls across theme parks, F&B outlets, entertainment chains. The customers are based out of USA, middle east, APAC and other regions.

NOMINATION DETAILS

Semnox Experience Mobile by Netbramha Studios is a Nominee in Mobile Technologies, Applications and Software Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by NetBramha Studios is also kept secret. This information will also be available later.
AWARD DETAILS

Semnox Experience Mobile by Netbramha Studios is Winner in Mobile Technologies, Applications and Software Design Category, 2018 - 2019.



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