Shuanggou Sunvo Liquor by Guo Xu

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DESIGN DETAILS
DESIGN NAME:
Shuanggou Sunvo

PRIMARY FUNCTION:
Liquor

INSPIRATION:
Initially exposed to this project, the word "mountain and river" gives us the first feeling, majestic, great rivers and mountains in China, ecology and nature. Thus we combine Chinese Taoist theory, Taoist nature, Yin and Yang combination, using a black one white bottle, packaging the main vision through the form of painting, create a mountain water, smoke around, with a bit of Zen natural form.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Jiangsu Shuanggou - Sunvo packaging design as liquor, through plotting the painting techniques, to create a high mountain and flowing water, smoky with Zen, natural form. Not only highlights the entire brand theme also portrays the mountains and rivers, mountains and rivers of wine in the raw materials, the geographical environment is superior, ecological and natural two. A bottle of black and white, combination of yin and Yang, follow the imitation of nature, like nature itself.

OPERATION / FLOW / INTERACTION:
Open the opening of the outer packaging one-time broken ring, the bottle torn off the paper seal open.

PROJECT DURATION AND LOCATION:
The project began in Shenzhen in August 2016, completed in Shenzhen in October 2016 and exhibited in Nanjing, Jiangsu Province in January 2017

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The outer packing uses special paper silk printing, the main title text adopts the gilding technology, the bottle uses the ceramic material, the surface baking flower, the gilding technology, the bottle cap solid wooden cork self-adhesive paper seal.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Packing size: width 220mm x depth 130mm x height 220mm

TAGS:
Jiangsu Yanghe, Shuanggou Liquor Industry, Liquor Packaging Design, Shuanggou Mountain River Wine,

RESEARCH ABSTRACT:
This liquor mainly describes the momentum of the mountains and rivers through some painting methods, combining the Chinese Taoist theory, the natural Taoist method, the combination of yin and yang, the use of a black one white bottle, the main external packaging through the form of painting, the main vision of the outside packaging through the form of painting. Create a picture of mountain water, smoke around, with a bit of the natural form of Zen.

CHALLENGE:
Product packaging in the production, special paper is more difficult to find similar, have the same texture, the process effect has also done many times to achieve the expected effect. Bottle surface technology has also been tried many times to complete.

ADDED DATE:
2019-02-28 07:13:31

TEAM MEMBERS (1) :


IMAGE CREDITS:
Image #1: creator Guo Xu, Design Director, 2016
Image #2: creator Guo Xu, Design Director, 2016
Image #3: creator Guo Xu, Design Director, 2016
Image #4: creator Guo Xu, Design Director, 2016
Image #5: creator Guo Xu, Design Director, 2016

Visit the following page to learn more: http://www.yuanshucy.com/jlbz/13.html
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Jiangsu Shuanggou Distillery co.,LTD

PROFILE:
Jiangsu Shuanggou Liquor Co., Ltd., with the use of Chinese traditional liquor production technology and the latest scientific research results, carefully brewed the high-grade Luzhou-flavor Daqu liquor, which was carefully blended. This wine is full-bodied, slightly sweet and sweet in the original Shuanggou Daqu pit, and the flavor is coordinated. On the basis of the long tail, the flavor is thicker, the taste is more pure, and the wine is more full-bodied, which reflects the highest level of Luzhou-flavor Daqu wine in China.

NOMINATION DETAILS

Shuanggou Sunvo Liquor by Guo Xu is a Nominee in Packaging Design Category.

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AWARD DETAILS

Shuanggou Sunvo Liquor by Guo Xu is Winner in Packaging Design Category, 2018 - 2019.



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