Perigives Humanitarian Movement Poster by Erin Da Eun Song, Jae Who and YiTong Shen

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DESIGN DETAILS
DESIGN NAME:
Perigives

PRIMARY FUNCTION:
Humanitarian Movement Poster

INSPIRATION:
Many homeless often have to choose between a meal or menstrual products. We wanted to find a solution that could help the homeless with a more efficient, accessible and respectful way of distributing menstrual products to them.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Periods are the worst. To many of us, ‘the worst’ means having painful cramps and not making it to barre class, for others, it means giving up a meal or their dignity just to get access to basic menstruation products. This platform aims to make things right. Perigives has created foldable posters with pockets, enabling people to give and receive menstruation products without barriers. These posters are distributed in female public restrooms and are accessible online to anyone who wants to help.

OPERATION / FLOW / INTERACTION:
Perigives posters are printable online, folded and are put up in public restrooms. People engage with the posters by sharing their spare menstruation products or by sharing our posters on social media.

PROJECT DURATION AND LOCATION:
The project started in December 2018 in New York, the posters are put up in any public restrooms. It is an ongoing project through our website. Anyone in the world has access to it.

FITS BEST INTO CATEGORY:
Social Design

PRODUCTION / REALIZATION TECHNOLOGY:
Our thought was that Perigives poster needed to be accessible for anyone. The public restrooms were the ideal place for foot-traffic and the need for our users. We needed the posters to send a simple message 'Share your menstrual products with the next person that may need it'. Our design decisions such as colors, language, and physical product were made so that people will be interested in the poster. We also needed people to share the word so we created a website with all the information and social media so that anyone could share and connect with us.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Poster: 279.4 x 431.8mm or 215.9 x 279.4mm

TAGS:
Homeless, Menstruation, Women, Poster, Period, Restroom

RESEARCH ABSTRACT:
We talked to homeless who need menstrual products, and then created the posters. The posters were then put up in New York public restrooms and we found many people reacting to the poster. Within 3 hours, the posters were filled with products from different people and many had shared and contacted us through social media.

CHALLENGE:
The biggest challenges were creating the poster so that they were accessible and affordable to produce for anyone. We also needed the poster to be able to last a long time in public restrooms.

ADDED DATE:
2019-02-28 00:52:27

TEAM MEMBERS (3) :
Graphic Designer: Erin Da Eun Song, Art Director: Jae Who and Art Director: YiTong Cindy Shen

IMAGE CREDITS:
Image #1: Jae Who / YiTong Cindy Shen / Erin Da Eun Song, Perigives Poster, 2018
Image #2: Jae Who / YiTong Cindy Shen / Erin Da Eun Song, Perigives Poster Making of, 2018
Image #3: YiTong Cindy Shen / Jae Who / Erin Da Eun Song, Perigives Poster Environment, 2018
Image #4: Erin Da Eun Song / YiTong Cindy Shen / Jae Who / Perigives Website, 2018
Image #5: YiTong Cindy Shen / Jae Who / Erin Da Eun Song, Perigives Instagram, 2018

Visit the following page to learn more: http://perigives.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Perigives

PROFILE:
Perigives is created by a graphic designer and two art directors who realized a lack of access to menstrual products for the homeless menstruators. Perigives uses four colors to represent themselves red, yellow, brown, and off-white. These colors embody period, all genders and all races, as inclusivity is equally as important to the promise of the brand. As Perigives brand works as a community, the website is accessible and various social media channels are active to execute the best form of transparency and communication with our users.

NOMINATION DETAILS

Perigives Humanitarian Movement Poster by Erin Da Eun Song, Jae Who and Yitong Shen is a Nominee in Social Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Erin Da Eun Song, Jae Who and YiTong Shen is also kept secret. This information will also be available later.
AWARD DETAILS

Perigives Humanitarian Movement Poster by Erin Da Eun Song, Jae Who and Yitong Shen is Winner in Social Design Category, 2018 - 2019.



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