Pepsi Year of the Pig Ltd Ed Beverage Packaging by PepsiCo Design & Innovation

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DESIGN DETAILS
DESIGN NAME:
Pepsi Year of the Pig Ltd Ed

PRIMARY FUNCTION:
Beverage Packaging

INSPIRATION:
The Lunar New Year has always been the most significant festival for the Chinese as it is synonymous with togetherness and going home to be with your loved ones. For an entire week, the usual rhythms of daily life stop as families gather together to celebrate. Many brands embrace the new year by commemorating the upcoming zodiac sign with tailor-made solutions that resonate with consumers and generate desirability. For the last three years, the design team has created limited edition commemorative can collections for the holiday.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The 2019 Lunar New Year limited edition can collection celebrates the holiday with emotional resonance. These hand-crafted illustrations communicate the energy and enthusiasm of the holiday. The 2019 zodiac sign, the pig, symbolizes wealth and good fortune and is featured alongside dynamic elements of Chinese New Year. Each illustration is encompassed by a vibrant heart shape that expresses the idea of “for the love of giving” during this festival. This unique and limited edition series is available for purchase on e-commerce platforms and premiums in BTL sales in China.

OPERATION / FLOW / INTERACTION:
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PROJECT DURATION AND LOCATION:
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FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
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SPECIFICATIONS / TECHNICAL PROPERTIES:
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TAGS:
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RESEARCH ABSTRACT:
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CHALLENGE:
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ADDED DATE:
2019-02-27 17:48:30

TEAM MEMBERS (1) :


IMAGE CREDITS:
PepsiCo Design & Innovation, 2018.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
PepsiCo

PROFILE:
At PepsiCo Design, we are crazy enough to think we can inspire the future - of our brands, of our company, of our society. We firmly believe design and design thinking are significant catalysts of innovation and therefore of growth to power our global brands. PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2017, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

NOMINATION DETAILS

Pepsi Year of The Pig Ltd Ed Beverage Packaging by Pepsico Design & Innovation is a Nominee in Packaging Design Category.

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AWARD DETAILS

Pepsi Year of The Pig Ltd Ed Beverage Packaging by Pepsico Design & Innovation is Winner in Packaging Design Category, 2018 - 2019.



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