Off the Eaten Path (UK) Savory Snack by PepsiCo Design & Innovation |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Off the Eaten Path (UK) PRIMARY FUNCTION: Savory Snack INSPIRATION: Motivated by authentic experiences that pique curiosity, Off the Eaten Path is a new range of premium plant-based and vegetable snacks with unexpected blends of familiar ingredients. Extraordinary things never happen in the middle of the road. Off the Eaten Path is a mouth-watering adventure for connoisseurs who prefer to discover the path less traveled. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The hand-drawn illustrations, inspired by premium health and beauty categories, romance the key ingredients inside. The bag-in-carton structure stands out at shelf amongst the competition. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: - RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2019-02-27 17:39:40 TEAM MEMBERS (1) : IMAGE CREDITS: PepsiCo Design & Innovation, 2018. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: PepsiCo PROFILE: At PepsiCo Design, we are crazy enough to think we can inspire the future - of our brands, of our company, of our society. We firmly believe design and design thinking are significant catalysts of innovation and therefore of growth to power our global brands. PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2017, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. |
| AWARD DETAILS | |
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Off The Eaten Path (uk) Savory Snack by Pepsico Design & Innovation is Winner in Packaging Design Category, 2018 - 2019.· Press Members: Login or Register to request an exclusive interview with PepsiCo Design & Innovation. · Click here to view the profile and other works by PepsiCo Design & Innovation. |
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