LIFEWTR Series 6 Bottled Water by PepsiCo Design & Innovation |
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| DESIGN DETAILS | |||||
| DESIGN NAME: LIFEWTR Series 6 PRIMARY FUNCTION: Bottled Water INSPIRATION: LIFEWTR is a purpose-driven brand driven by design that provides a premium bottled water experience by fusing creativity and purpose to serve as a source of inspiration and hydration. More than water, LIFEWTR is a platform for emerging artists. Design is at the heart of the brand, foremost on the bottle, and in how it communicates through artists and brand content, in store, and at live events. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Focusing on Diversity in Design, the brand highlighted how diverse perspectives can enhance our collective cultural experience through the work of Ji Won Choi, Jamall Osterholm, and Daniel Cloke. These emerging international artists use design as a medium to express diverse backgrounds, share original perspectives, and inspire positive change. Through a partnership with the Council of Fashion Designers of America, these young designers were able to show their collections during NY fashion week. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: - RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2019-02-27 17:05:44 TEAM MEMBERS (1) : IMAGE CREDITS: PepsiCo Design & Innovation , 2018. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: PepsiCo PROFILE: At PepsiCo Design, we are crazy enough to think we can inspire the future - of our brands, of our company, of our society. We firmly believe design and design thinking are significant catalysts of innovation and therefore of growth to power our global brands. PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2017, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. |
| AWARD DETAILS | |
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Lifewtr Series 6 Bottled Water by Pepsico Design & Innovation is Winner in Packaging Design Category, 2018 - 2019.· Read the interview with designer PepsiCo Design & Innovation for design LIFEWTR Series 6 here.· Press Members: Login or Register to request an exclusive interview with PepsiCo Design & Innovation . · Click here to register inorder to view the profile and other works by PepsiCo Design & Innovation . |
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