DESIGN NAME: Saristi
PRIMARY FUNCTION: Tea Packaging
INSPIRATION: The power of nature unleashed into the best herbal mixtures... In Greece, the place where the notion of harmony was born, the design process for the packaging that should embrace the art of preparing special beverages has to follow the principles of geometric balance, simplicity and harmony.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: The minimalistic design and style of the packaging, inspired by the simplicity of the geometric complexity and the magic and power of black and dark shades,represents the premium,extravagant and one-of-a-kind nature of the blends; an impeccable gift in itself.
OPERATION / FLOW / INTERACTION: Consumers can enjoy a premium, elegant, pleasant to touch and beautifully colored packaging.
PROJECT DURATION AND LOCATION: The project started and finished in 2018 in Athens, Greece.
FITS BEST INTO CATEGORY: Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY: The material used is paper for all the boxes.
CMYK Pantone 872U Metallic.
SPECIFICATIONS / TECHNICAL PROPERTIES: Paper boxes: 86 mm x 70 mm x 69 mm.
TAGS: SARISTI, packaging, design, animals, tea, blends, infusions, herbs, the botany of harmony
RESEARCH ABSTRACT: During the research period, the designers combined a representative of the animal kingdom with each infusion. The ideal colors were then found, each one representing a specific mood that matches the drastic features of each blend. Geometric motifs and linear shapes research was the next step for the design team.
CHALLENGE: The challenge was to create modern and premium packaging that would attract all target-audiences (all ages and tastes), and would appeal to consumers who truly appreciate sophisticated and elegant packaging.
ADDED DATE: 2019-02-27 16:23:48
TEAM MEMBERS (2) : Creative Director: Antonia Skaraki and Designer: Andreas Deskas
IMAGE CREDITS: Antonia Skaraki, 2018.
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