65560 Borderless Television by Vestel ID Team - Burak Emre Altinordu

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DESIGN DETAILS
DESIGN NAME:
65560 Borderless

PRIMARY FUNCTION:
Television

INSPIRATION:
While designing this product, our inspiration was to reduce the cost of existing high-end segment TVs keeping the same look as rich as possible. The product targets the state of art segmentation in TV market with overall slimness and narrow bezel dimensions.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Borderless TV is defined one of the pioneer products of our era due to its reformist production methodology. The outer line of this Borderless TV is differentiated from its rivals with form factor. Main aim of this LED TV is to create a state of art yet affordable product and highlight the democratic design needs in high quality consumer electronics segment. Since the display is made in-house design and technology is not outsourced like OLED displays, the retail price could have been kept within affordable range of high quality products.With this motivation a new novel technique is used to structure the main body. With the use of high quality back metal of the display, omitting the plastic back cover on the whole back surface creates a thinner look. However the product is at the top segment of a TV line, still can propose customization opportunities for our different customers with thanks to its stand design appropriate for coloring and coating options or different cover designs with new overall forms.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The project lasted almost 10 months from design idea sketching phase to the mass production.

FITS BEST INTO CATEGORY:
Digital and Electronic Device Design

PRODUCTION / REALIZATION TECHNOLOGY:
In this design, since our aim is to get "borderless" effect, cell is just sticked on the frame with special section design for cell placement. Slimmest part of the panel has 5,9 mm depth. And outer fame is 2 mm width. The frame is made from glass fiber plastic and the back part is made from aluminum sheet metal. In-mold decoration is applied on the sheet metal which is actually the back-light structure metal carrying the cell and other layers of display. It has also secondary back cover for the main board & power card area. The dimensions of the secondary back cover is less then half of the overall dimensions of the display and made from PC+ABS plastic.

SPECIFICATIONS / TECHNICAL PROPERTIES:
1450 mm x 900 mm x 300 mm

TAGS:
borderless tv, vestel id team, vestel

RESEARCH ABSTRACT:
Reverse engineering methods have been applied on some benchmark products from market. However the sample group of products for research is quite narrow, several application and production methods for development were examined and tried. After some trial and error phases, special production lines for mass production has been designed and implemented in our manufacturing constraints and facility.

CHALLENGE:
The hardest part of the project was to create a new way of thinking other than the competitors in our own factory feasibility and to inject new production methodology which is totally new for the usual mass production approach.

ADDED DATE:
2019-02-27 12:25:19

TEAM MEMBERS (1) :
VESTEL ID TEAM, Burak Emre ALTINORDU

IMAGE CREDITS:
Vestel ID Team - Burak Emre Altinordu, 2018.

Visit the following page to learn more: https://www.vestel.com.tr/


CLIENT/STUDIO/BRAND DETAILS
NAME:
VESTEL

PROFILE:
Comprised of 24 companies, the Vestel Group is a multi-industry manufacturer, which operates in electronics, household appliances, mobile technologies, LED lighting and defence. Testimony to the global importance of Zorlu Holding across multiple technology sectors, Vestel is not only thriving at home in Turkey with its 12 companies, but also through a further 14 businesses that have been set up in various other parts of the world. Originally founded in 1984, Vestel has grown from strength to strength, realizing its global potential after joining the Zorlu Group in 1994. Having rapidly accumulated market share, Vestel has attained global significance thanks to its flourishing export activity and enormous production capacity.



NOMINATION DETAILS

65560 Borderless Television by Vestel Id Team-Burak Emre Altinordu is a Nominee in Digital and Electronic Device Design Category.

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AWARD DETAILS

65560 Borderless Television by Vestel Id Team-Burak Emre Altinordu is Winner in Digital and Electronic Device Design Category, 2018 - 2019.



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