Mooy Bistro and Cosmetics Shop by WeWantMore

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DESIGN DETAILS
DESIGN NAME:
Mooy

PRIMARY FUNCTION:
Bistro and Cosmetics Shop

INSPIRATION:
The main visual element or the design of Mooy's brand identity is the 'tache de beauté’, being one of the 7 attributes of female beauty. For the design of the bistro and skincare shop, both under one roof, the 2 circles defined both areas, creating, quite literally, 2 beauty spots: one for the inner body and one for the outer body.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Mooy believes in the natural beauty of every woman. With a carefully selected offer of healthy dishes and premium skincare products Mooy caters both to the inner as the outer beauty of its clients. The brand design and interior design have a strong visual link, resulting in several shades of pink and 2 very impactful circles that define the bistro and skincare shop.

OPERATION / FLOW / INTERACTION:
The intention of two business reinforcing each other works in the case of Mooy. With the two entrances Mooy draws in people with two different mind states , but they discover the second proposition (horeca vs skincare) and are triggered to live it instantly or at another time.

PROJECT DURATION AND LOCATION:
Mooy was opened in Lombardenvest 19, Antwerp, Belgium in December 2018

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
One special feature in the design is the circular wall niche filled to the brim with handmade paper flowers, all custom-made for this bistro. Staying in the right shades of pink, a tailor made terrazzo was created for the tables, kitchen and toilets, and a tailor made liquid floor. The light fixtures evoking a natural and organic feeling are also tailormade for the project.

SPECIFICATIONS / TECHNICAL PROPERTIES:
120M2

TAGS:
branding, interior design, logo, wewantmore, pink, bistro, mooy, flowers, terrazzo, skincare

RESEARCH ABSTRACT:
Inspirational research was conducted through discussions and interviews with Mooy's founder, as well as researching beauty and health trends.

CHALLENGE:
The biggest challenge here was to find a general concept bringing the two briefed mindstates together.

ADDED DATE:
2019-02-27 09:46:51

TEAM MEMBERS (7) :
Creative Director Interior Ruud Belmans, Creative Director Branding Michiel de Vreede, Design Director Interior Carine Aussems , Interior Designer Pauline Schellens, Interior Designer Kathy Van de Velde, Graphic Designer Jochem de Weerdt and Project Manager Caio Bombeke

IMAGE CREDITS:
Image 1: Studio Bild
Image 2: Studio Bild
Image 3: Studio Bild
Image 4: Studio Bild
Image 5: Studio Bild


Visit the following page to learn more: https://wewantmore.studio/work/mooy/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Mooy

PROFILE:
Mooy is a hotspot in the city of Antwerp where you can enjoy an organic tasty bite with a barista made Pink Latte with golflakes. Surprisingly Mooy also features a skincare store with all-natural qualitative products and brands. Mooy is about beaming a feel-good atmosphere, both inside and out. In the brand’s quest for elegance and beauty, the main condition is quality offering its visitors everything to express that beauty in the best possible way.

NOMINATION DETAILS

Mooy Bistro and Cosmetics Shop by Wewantmore is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Mooy Bistro and Cosmetics Shop by Wewantmore is Winner in Interior Space and Exhibition Design Category, 2018 - 2019.



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