Apes & Humans Packaging Design Label by Making Sense Studio

Home > Winners > #80198


DESIGN DETAILS
DESIGN NAME:
Apes & Humans Packaging Design

PRIMARY FUNCTION:
Label

INSPIRATION:
Our inspiration came from Apes theory. Just as human evolution the evolution of beer had it's long journey. Eau de vie de biere has both - old and unique recipes combined with modern science technologies. Bierbrand or eau de vie de biere is a spirit drink obtained exclusively by direct distillation of fresh single malt beer. The process of preparing such an alcohol is delicate and requires craftsmanship. Beverages are twice distilled and further kept in Oak barrels to achieve a full rich taste flavour.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
It's a soul of beer. It's the last step between beer and high volume spirit. We call it the last step in the evolution of beer. We have created different characters for each taste and combined steampunk with a modern twist just to show how modern technologies can transform old standards. We wanted to be it different, bright and loud in the shelves. Just as different as the product itself.

OPERATION / FLOW / INTERACTION:
Due unique and loud approach the product stands out on spirit shelves.

PROJECT DURATION AND LOCATION:
The project started in September 2018 and finished in February 2019. The design was done in Klaipeda and production in Kaunas.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Glass bottle, wax, cork closure. Labels were printed in 5 Pantone flexography. Additional technologies such as 3D screen print and extra metallic prints were used to highlight the details.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Bottle capacity: 700 ml. Label dimensions: 98 (w) x 88 (h) mm

TAGS:
Alcohol packaging, Label design, Beverage packaging, Package Design, Drinks packaging design, Steampunk, Illustration

RESEARCH ABSTRACT:
We came to conclusion that it has to be unique Ape characters for each taste. At the start we tried different design styles and were leaning to more standard label approach. However due product and it's mix of old recipes, evolution and modern science we needed to find a way to represent it all in one. It was clear that product has to stand out on shelves, grab attention and keep it's own unique character.

CHALLENGE:
Was a bit of challenge to combine completely different design styles. Due niche product there are not a lot of other products in the market to compare. Attention to details needed more approach. Due screen print technology we could't use more detailed illustrations so needed to find the best option and solution to accomplish good result.

ADDED DATE:
2019-02-27 07:16:45

TEAM MEMBERS (2) :
Designer: Deividas Sliazas and Designer: Alina Vengalyte

IMAGE CREDITS:
Photographer Alina Vengalyte

Visit the following page to learn more: https://makingsensestudio.com
VOTE FOR THIS DESIGN

VOTE FOR THIS ENTRY

CLIENT/STUDIO/BRAND DETAILS
NAME:
Kauen Craft

PROFILE:
JSC „Kauen craft“ was established in 1993 in Kaunas. JSC „Kauen craft“ has one of the most modern production facilities in Lithuania. The production lines are continuously upgraded and new or supplementary manufacturing equipment is acquired for the production of new types of products. This enables the Company to provide consumers with several high-quality new or differently packaged beverages every year. Currently Company's product range includes the following groups of beverages: water category drinks, still and carbonated soft drinks, kvass, syrups, energy drinks, alcohol cocktails, ciders, craft beers. JSC „Kauen craft“ is an ambitious enterprise seeking to expand not only in Lithuania, but also to secure positions in foreign markets.

NOMINATION DETAILS

Apes & Humans Packaging Design Label by Making Sense Studio is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Making Sense Studio is also kept secret. This information will also be available later.
AWARD DETAILS

Apes & Humans Packaging Design Label by Making Sense Studio is Winner in Packaging Design Category, 2018 - 2019.



· Press Members: Login or Register to request an exclusive interview with Making Sense Studio.

· Click here to view the profile and other works by Making Sense Studio.
SOCIAL
+ Add to Likes / Favorites | Send to My Email | Comment | Testimonials | View Press-Release | Press Kit

Did you like Making Sense Studio's Packaging Design?
You will most likely enjoy other award winning packaging designs as well.
Click here to view more Award Winning Packaging Designs.


Did you like Apes & Humans Packaging Design Label? Help us create a global awareness for good packaging design worldwide. Show your support for Making Sense Studio, the creator of great packaging design by gifting them a nomination ticket so that we could promote more of their great packaging designs.

See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Follow us : Twitter Twitter | Twitter Facebook | Twitter Google+.
Share |