LIFEWTR Series 5: Arts in Education Bottled Water by PepsiCo Design & Innovation |
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| DESIGN DETAILS | |||||
| DESIGN NAME: LIFEWTR Series 5: Arts in Education PRIMARY FUNCTION: Bottled Water INSPIRATION: LIFEWTR is a purpose-driven brand, driven by design, that provides a premium bottled water experience by fusing creativity and purpose to serve as a source of inspiration and hydration. More than water, LIFEWTR is a platform for emerging artists. This series features the designs of Aiko, Yinka Ilori, and Laercio Redondo, bringing each artist’s diverse perspectives to bottles of LIFEWTR. UNIQUE PROPERTIES / PROJECT DESCRIPTION: LIFEWTR Series 5, ‘Art Beyond Borders,’ celebrated the power of art to create cultural understanding and unity through artists whose work is inspired by multiple cultures. LIFEWTR, in partnership with Frieze, one of the world’s leading contemporary art publications and event institutions, hosted a series of panels and events at the Frieze NY Art Fair to engage the community in a conversation about cultural exchange through art. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: - RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2019-02-26 21:51:03 TEAM MEMBERS (1) : IMAGE CREDITS: PepsiCo Design & Innovation, 2018. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: PepsiCo PROFILE: At PepsiCo Design, we are crazy enough to think we can inspire the future - of our brands, of our company, of our society. We firmly believe design and design thinking are significant catalysts of innovation and therefore of growth to power our global brands. PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2017, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. |
| AWARD DETAILS | |
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Lifewtr Series 5: Arts in Education Bottled Water by Pepsico Design & Innovation is Winner in Packaging Design Category, 2018 - 2019.· Press Members: Login or Register to request an exclusive interview with PepsiCo Design & Innovation. · Click here to register inorder to view the profile and other works by PepsiCo Design & Innovation. |
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