LIFEWTR Series 4: Arts in Education Bottled Water by PepsiCo Design & Innovation |
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| DESIGN NAME: LIFEWTR Series 4: Arts in Education PRIMARY FUNCTION: Bottled Water INSPIRATION: While arts education has a significant impact on students beyond self-expression, it is increasingly disappearing from schools. Highlighting the importance of arts education, LIFEWTR’s Arts in Education series showcases the works of three young student artists, Luis Gonzalez, KRIVVY, and David Lee, who demonstrate the far-reaching impact and positive influence that art has had on their lives. UNIQUE PROPERTIES / PROJECT DESCRIPTION: LIFEWTR is a premium water brand committed to advancing and showcasing the sources of creativity and inspiring the next generation of artists. LIFEWTR championed Arts in Education as its fourth series in the US. Through a partnership with Scholastic, LIFEWTR helped to provide classroom art kits, fill the gaps in communities where youth do not have access to art in school, and shine a light on the significance of art education. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: - RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2019-02-26 19:32:29 TEAM MEMBERS (1) : IMAGE CREDITS: PepsiCo Design & Innovation, 2018. |
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NAME: PepsiCo PROFILE: At PepsiCo Design, we are crazy enough to think we can inspire the future - of our brands, of our company, of our society. We firmly believe design and design thinking are significant catalysts of innovation and therefore of growth to power our global brands. PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2017, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales. |
| AWARD DETAILS | |
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Lifewtr Series 4: Arts in Education Bottled Water by Pepsico Design & Innovation is Winner in Packaging Design Category, 2018 - 2019.· Press Members: Login or Register to request an exclusive interview with PepsiCo Design & Innovation. · Click here to register inorder to view the profile and other works by PepsiCo Design & Innovation. |
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