Msalais Wine by Decelent

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DESIGN DETAILS
DESIGN NAME:
Msalais

PRIMARY FUNCTION:
Wine

INSPIRATION:
Msalais in Uygur means grape wine. Gaochang Dynasty paid tribute to Tang Dynasty's court, which is called "Qiongjiang of Western Regions". Because the wine-making grapes come from Avati County, and "Avati" is also a famous hero, so we choose to integrate the image of Avati into this wine-making wine which has lasted for thousands of years. This is a respect for Xinjiang culture and a call for great national unity in the world.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This design is based on the image elements of "Avati" and combines colorful colors to create a witty image of a wise man in Xinjiang. This wine is brewed from grapes from Awati County, Xinjiang, Emphasis is on a fruit wine, and is a intangible cultural heritage of China. Historically, there was once a well-known character in China called "Avati", who was kind, intelligent and helpful. Therefore, using his image to design, conveys a positive spiritual outlook. It also embodies the good moral of "great national unity".

OPERATION / FLOW / INTERACTION:
We try to use leisure drinks to spread national culture, which is the original intention of packaging this wine. We design several color versions of packaging to reflect the local concept of colorful, sunshine and pure nature in Xinjiang, which conveys a message that happiness is the essence of drinking culture.

PROJECT DURATION AND LOCATION:
The project started from July 2018 and finished in September 2018. The design is done in Shenzhen, proofing in Shanghai, production in Xingjiang province.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
We adopt spot-color printing on the aluminum bottle. The upper part of it is covered by aluminum film.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Capacity of the aluminum bottle is 375ml, the height is 255mm, and the diameter is 184mm.

TAGS:
Jie Yang, Alcohol, Fruit wine, Package Design, Graphic Design, Illustration´╝îMsalais

RESEARCH ABSTRACT:
This design is an upgrade case. Customers said that the previous set of meals designed by customers was ineffective and the sales were disappointing. After in-depth study of the project, we found that the reason for the failure of the original packaging is that the original packaging is not different from other brands, and the design is too traditional. So we decided to make some changes: combine the colorful Xinjiang colors and heroes to rebuild this product.

CHALLENGE:
1.The color of this package needs to be very gorgeous, but the bottle spray color, whether external or internal, can not meet the requirements. 2.Finally, it was decided that the problem of bright color and saturation could be solved by printing on shrinkable film in spot color.

ADDED DATE:
2019-02-26 17:11:21

TEAM MEMBERS (1) :
Designer: Jie Yang, Assistant´╝ÜNingning He

IMAGE CREDITS:
Decelent Design Co.,Ltd..

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Shenzhen Decelent Brand Planning Co., Ltd.

PROFILE:
Decelent (Shenzhen) Brand Planning and Design Institution has a complete industrial chain from brand value orientation, brand planning, brand image shaping (upgrading), commercial space design, to brand communication strategy and implementation, and is determined to help enterprises build an excellent brand system and shape an international brand image. Decelent believes in professional strength, all work is based on the needs of customers and the market, around the overall thinking of strategy, creativity and implementation, through professional brand planning and design services, to help customers understand development opportunities, enhance brand equity and achieve brand value. Decelent is in line with international standards and have always led China's top brand planning camp for more Chinese-funded and joint ventures. Made in China has been transformed into enterprises created in China and established world-leading brand value. Over the past 13 years, Decelent has served many excellent enterprises, including guosen securities, Konka Group, Tencent, Wal-Mart (China), Oppo, Kelvin (China), Hengdian Group, China Guangdong Nuclear Group, Mintaian Group, Today's International, Haijixing, Pingyao, DuoDuo Xiong Artist Park, Baiweiguo Restaurant, Huahan Full-feast Restaurant Management, Pujisunv and Wien Hotel, Yalan,... Hundreds of other enterprises are highly recognized and become high-quality brand design service providers for many enterprises!

NOMINATION DETAILS

Msalais Wine by Decelent is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Msalais Wine by Decelent is Winner in Packaging Design Category, 2018 - 2019.

· Read the interview with designer Decelent for design Msalais here.

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