Gasometro 2015 Advertising by Alessandro De Marco |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Gasometro 2015 PRIMARY FUNCTION: Advertising INSPIRATION: The inspiration was basically emotional. I just tried to figure out how to represent the summer event in one frame. Floating objects recall me a bit of surrealism which gives a touch of magic like the typical beautiful summer's memories. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This Adv was made for a summertime event in Rome, 2015. Food, drink, party and culture are the core of this entertainment event. The ad is a mix of iconic symbols of event's concept that floats around the big typography Gasometro, while the color palette refers at summer sky at sunset, it’s exactly at the sunset that the event starts. Another relevant symbol is the shadow on the background: it shows the Gasometro, a big structure in the location that gives the name at the event. OPERATION / FLOW / INTERACTION: The Advertising was printed in a big printed format, it's aim to be clear and direct to get a great legibility in the city. PROJECT DURATION AND LOCATION: The duration was about 2 weeks, in Rome. |
PRODUCTION / REALIZATION TECHNOLOGY: Graphic realization, mainly with Photoshop. The project was realized in print and video version. SPECIFICATIONS / TECHNICAL PROPERTIES: There was different size of the print version, mostly the 4x3m. The video version was adapted to the social standard size. TAGS: ArtDirection, Advertising, Campaign, Photoshop, BTL, Summer, Dreaming, Rome, Nightlife, RESEARCH ABSTRACT: The design team work a lot on coding the iconic symbol of the event, to show just the necessary information and earn a great compromise between minimal design and a satisfying communication. CHALLENGE: The biggest challenge was to identify the perfect objects to show on the advert to make it cool and clear. ADDED DATE: 2019-02-26 14:59:46 TEAM MEMBERS (1) : Alessandro De Marco, Andrea Minnucci. IMAGE CREDITS: Alessandro De Marco, 2018. |
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| Visit the following page to learn more: https://www.behance.net/gallery/28651987 |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: BF Servizi PROFILE: BF Servizi is the subsidiary of BolognaFiere Group specialized in providing organizers and exhibitors participating in events held at the Bologna Exhibition Center with set-up solutions for any need as well as in event organization, even outside the Exhibition Centre. Expert advice and technical support at any stage of a project: from designing to production, BF Servizi steps forward to give focused assistance and all-inclusive solutions. A wide range of innovative services, hi-tech instruments and a qualified team. BF Servizi can arrange set-ups and events, starting from particular needs and ending up with a high standard package of quality, flexibility and professionalism. |
| AWARD DETAILS | |
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Gasometro 2015 Advertising by Alessandro De Marco is Winner in Advertising, Marketing and Communication Design Category, 2018 - 2019.· Press Members: Login or Register to request an exclusive interview with Alessandro De Marco. · Click here to register inorder to view the profile and other works by Alessandro De Marco. |
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