DESIGN NAME: Kirinzan Momiji Kin
PRIMARY FUNCTION: Sake - Japanese Rice Wine
INSPIRATION: Kirinzan is a time-honored sake brewery. While their aged sake is normally savored after 3-year aging period, the premium rice wine, “Momiji-Kin”, has been aged for over 20 years to have a mellower flavor. The logotype represents the history that the quality liquor has spent in the brewery.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: In Japanese, “Momiji” means autumn foliage, and “Kin” represents gold. Therefore, the name of the product reads, as a whole, golden autumn foliage. We express the dignity of the quality sake by putting a golden maple leaf in the black background.
OPERATION / FLOW / INTERACTION: -
PROJECT DURATION AND LOCATION: A November sales start in 2016, in Niigata Japan
FITS BEST INTO CATEGORY: Packaging Design
|
PRODUCTION / REALIZATION TECHNOLOGY: The traditional black Japanese paper which is Japan in a special bottle which has peculiar brightness
SPECIFICATIONS / TECHNICAL PROPERTIES: -
TAGS: KIRINZAN, MOMIJI
RESEARCH ABSTRACT: Despite about eight times the price of regular sake, it sold out simultaneously with the sale
CHALLENGE: -
ADDED DATE: 2019-02-26 13:10:37
TEAM MEMBERS (1) : Art Director & Designer: Ryuta Ishikawa, Production: frame inc.
IMAGE CREDITS: Ryuta Ishikawa, 2018.
|