Qian Suan Bao Fermented Sour Soup by Zeng Li

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DESIGN DETAILS
DESIGN NAME:
Qian Suan Bao

PRIMARY FUNCTION:
Fermented Sour Soup

INSPIRATION:
Sour soup is a special food seasoning used in guizhou. We use chicken, duck, fish and other ingredients in the main body to suit the product theme, so that consumers can subjectively understand the product attributes. Rich colors such as red, yellow, blue and green, combined with abstract points, lines and planes, create a picture with a sense of contemporary art.It highlights the richness and diversity of products

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Guizhou is famous for its rich colors.In order to reflect the characteristics of the product attributes, we used red, yellow, blue, green and other colors.Each color represents a kind of emotion and object, interprets the cultural inheritance and quality pursuit of people in the era of consumption upgrade, and promotes the culture with national characteristics more effectively

OPERATION / FLOW / INTERACTION:
In graphic design, colorful illustrations concept, in order to convey the concept of "fresh" product, it in visual communication and consumer groups in the same products, in order to better tell consumers that the product innovation, rich and inclusive, make the product has no intention of sex and convexity reduce the product of better opportunities

PROJECT DURATION AND LOCATION:
The project began in September 2018 and was completed in October 2018.Design completed in shenzhen, proofing in guizhou, production in guizhou.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
We use the heat-shrinkable film labeling technology on the plastic bottles. The content on the heat-shrinkable film is our product picture, which is presented by woodblock printing and hot stamping technology

SPECIFICATIONS / TECHNICAL PROPERTIES:
Bottle capacity: 300ml, height :8cm, diameter :5cm

TAGS:
Packaging design, graphic design, illustration, colorful guizhou, fermented sour soup

RESEARCH ABSTRACT:
Sour soup is a kind of food condiment specially used in restaurants in Guizhou Province. So every colorful and irregular pattern in the design has its deeper meaning and relevance, such as abstract chicken, duck and fish. First, consumers can feel the charm of the product from another dimension while being attracted by the visual, and second, enlarge products and the regional culture. When it comes to Guizhou, what blurt out is the "colorful" As a match with all kinds of ingredientsSoup base is no exception.Let this product not only apply to traditional consumers, but also be consumed by more young and fond of food The crowd accepted.

CHALLENGE:
In order to present the rich color of the design effect, we have done a lot of debugging in the process of heat-shrinkable film printing. We must admit that compared with other common designs, the display graphic design is a better technology.However, when it comes to mass production, we need to compromise.

ADDED DATE:
2019-02-26 11:34:59

TEAM MEMBERS (1) :
Designer:Zeng Li

IMAGE CREDITS:
Zeng Li, 2018.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Hou Wei Creative Design

PROFILE:
We are a creative company focusing on brand planning and brand packaging design. With the attitude of breaking through conventions and the spirit of constant self-innovation, we uphold all the design thinking and performance must start from the brand strategy and implement the aesthetic creation that maximizes the brand value

NOMINATION DETAILS

Qian Suan Bao Fermented Sour Soup by Zeng Li is a Nominee in Packaging Design Category.

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AWARD DETAILS

Qian Suan Bao Fermented Sour Soup by Zeng Li is Winner in Packaging Design Category, 2018 - 2019.



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