Jia Hu Jiu Liquor by Zeng Li

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DESIGN DETAILS
DESIGN NAME:
Jia Hu Jiu

PRIMARY FUNCTION:
Liquor

INSPIRATION:
Liquor is a kind of material enjoyment, and the appearance of ancient Musical Instruments is a spiritual enjoyment created on the basis of material.In addition to farming and hunting, the ancients played the moving music with bone flute and drank the wine made by themselves. Through vivid, intuitive and artistic images, the majority of consumers had a deeper understanding of culture.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Liquor bottle is designed according to the type of bone flute to, using the traditional process of the main design element on the bottle to make up, bottle tops are made of crystal material embedded inside bone flute, a simulation on the outer packing is made of the minimalist typography, give priority to with elements, highlighting the ancient people's life in the joy of the bone flute brings to the nation and spirit to enjoy, reflect is a kind of inheritance and a baptism.

OPERATION / FLOW / INTERACTION:
The concept of illustration in the rivers around the bone flute, because the river is the place of human origins, and we use it to describe a microcosm of culture in nine thousand, on the basis of meet the material life of the spirit of enjoyment is particularly important, this means that the great human wisdom, tell consumers that wine is not just the surface that simple, but has a strong background of cultural products, make the product has no intention of sex and convexity reduce the product of better opportunities.

PROJECT DURATION AND LOCATION:
The project began in August 2018 and was completed in October 2018.Design completed in shenzhen, proofing in shenzhen, production in henan

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
We use black glaze on the ceramic bottle, the design on the bottle is part of the scene of ancient Chinese life, which is forged with the ceramic embossing roasting technology.The bottle cap is the crystal electric carving technology, the outer packing is USES the star spot black special paper hot stamping technology

SPECIFICATIONS / TECHNICAL PROPERTIES:
The bottle has a capacity of 500ml, a height of 26.5cm, a diameter of 7.8cm, a front height of 31cm, a width of 15.5cm and a side width of 12cm

TAGS:
Liquor, packaging design, graphic design, bone flute,Jiahu Site

RESEARCH ABSTRACT:
This is a new liquor products design, the original idea is to better the liquor culture and cultural fusion, bone flute because they have respectively expressed the material comforts and spiritual enjoyment, is also in order to better promote our Chinese nine thousand neolithic culture spirit, let the modern consumers can enjoy high quality liquor on the basis of better feel the charm of the central plains culture, improve cultural identity.

CHALLENGE:
The technique needed in this case is not easy to realized as it is time-consuming and painstaking. But we have to admit it is the better technique to showcase the graphic design compared to other common ones. However, we need to compromise when it comes to mass production.

ADDED DATE:
2019-02-26 09:16:33

TEAM MEMBERS (1) :
Designer:Zeng Li

IMAGE CREDITS:
Zeng Li, 2018.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Hou Wei Creative Design

PROFILE:
We are a creative company focusing on brand planning and brand packaging design. With the attitude of breaking through conventions and the spirit of constant self-innovation, we uphold all the design thinking and performance must start from the brand strategy and implement the aesthetic creation that maximizes the brand value

NOMINATION DETAILS

Jia Hu Jiu Liquor by Zeng Li is a Nominee in Packaging Design Category.

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AWARD DETAILS

Jia Hu Jiu Liquor by Zeng Li is Winner in Packaging Design Category, 2018 - 2019.



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