Healthie Bio Superfoods Packaging by Jure Kožuh

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DESIGN DETAILS
DESIGN NAME:
Healthie

PRIMARY FUNCTION:
Bio Superfoods Packaging

INSPIRATION:
In our times of “selfie-ness” an individual is concentrated mainly on his own good look and the concern for healthy life. There the idea of Healthie superfoods originates from. The brand name as well as the graphical articulation of the product is playful. Visually the logo is soft and gentle, but integrity and the coherence of its composition, multiple color layers and brightness expose and extend its visual appeal. We created packaging that is coherent with the product – healthy and bio.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The goal of the project was to develop a new brand of bio superfoods of a high price range. The development of the brand name was followed by logotype and packaging design. Latter is made of biodegradable cardboard tubing, which is food certified. As the food is healthy and bio, so are the packaging materials and the look and feel of the brand identity and packaging. The group of foods is split into three main color lines, which are based on the colour and main ingredient.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
-

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The packaging is made of biodegradable cardboard tubing which is food certified.

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
Healthie, bio superfoods, packaging, minimalism, biodegradable packaging

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2019-02-26 08:42:41

TEAM MEMBERS (2) :
Jure Kožuh and Urša Kovačič

IMAGE CREDITS:
Arnoldvuga

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Sensilab

PROFILE:
Sensilab is company which is commited to consumers and their long, active and healthy life. They are a direct customer relationship food supplement brand that creates strong relationships with consumers basing on consultancy and content management tools. They not just sell products, but rather provide full-service solutions. Products are made with special care and to fullfili all consumer needs. Their concept is 360 nutrition with 4 segments: special food, beauty, sport nutrition and health which.

NOMINATION DETAILS

Healthie Bio Superfoods Packaging by Jure Kožuh is a Nominee in Packaging Design Category.

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AWARD DETAILS

Healthie Bio Superfoods Packaging by Jure Kožuh is Winner in Packaging Design Category, 2018 - 2019.



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