Evoplla Sculptra Package and Identity by Jan Creation

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DESIGN DETAILS
DESIGN NAME:
Evoplla

PRIMARY FUNCTION:
Sculptra Package and Identity

INSPIRATION:
The inspiration of Evoplla originates from evolution, which is not only an embodiment of its advanced medical techniques, but also a symbol of the forever pursuit towards beauty. Jan Creation used plenty of silver in the visual design of Evoplla to show a pure sense of futuristic beauty, while the simple and rhythmic pattern is derived from DNA, symbolizing the evolution of beauty and subtle changes.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Evoplla belongs to Japan JTK International Medical Group, and Jan Creation designed the visual image and packaging for its medical beauty care products. For each product, the outer packaging is a rectangular cardboard box in the color of futuristic silver. The logo of Evoplla and a unique DNA pattern is thermo-printed on the surface. Besides, the syringe is sealed in a shiny silver aluminum foil bag, which is placed in the drawer of the outer box.

OPERATION / FLOW / INTERACTION:
Slightly push the drawer to open. Take the aluminum foil bag from the drawer and tear the bag to get the syringe.

PROJECT DURATION AND LOCATION:
The project started in March 2018 in Beijing and finished in October 2018 in Beijing.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The packaging box is made of 3mm thick special cardboard covered with matte silver, and the techniques adopted are thermo-printed silver pattern and logo embossment. The inner packaging bag is made of 12-wire aluminum foil bag.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The packaging box is made of 3mm thick special cardboard covered with matte silver. The size of the box is 214mm x 105mm x 69mm.

TAGS:
Medical, Cosmetic, Beauty, Package Design, Brand Identity

RESEARCH ABSTRACT:
At the beginning of the project, research was conducted with the brand strategists and designers going to the store for firsthand experience and communication with consumers. It is discovered that individuals have different demand on beauty, and through the advantage analysis on Evoplla, Jan Creation realizes that Evoplla is exactly an iterative product in the industry, unprecedentedly capable of providing one-stop solutions to all skin problems. Therefore, the concept of Evolution Theory of Beauty is brought up to elevate the single ways of beauty into a comprehensive management.

CHALLENGE:
Evoplla is an iterative product in the industry, and it is the first attempt for Jan Creation to design for the beauty industry. The main concern is to highlight the brand quality without excessive luxury, so a high-end shiny silver becomes the final choice. However, multiple material suppliers are contacted and compared in the process of material selection and thermo print. With an insist on the reserved but grand quality, Jan Creation decided on the current packaging after scores of experiments.

ADDED DATE:
2019-02-26 06:32:07

TEAM MEMBERS (3) :
Creative Director: Dongqi Li, Lan Mu, Designer: Xiaoxi Chen and 3d Designer: Kai Zhang, Chang Xu

IMAGE CREDITS:
Image #1: 3d Designer Kai Zhang
Image #2: 3d Designer Kai Zhang
Image #3: 3d Designer Kai Zhang
Image #4: 3d Designer Kai Zhang

PATENTS/COPYRIGHTS:
Copyrights belong to Jan Creation Boutique Co., Ltd., 2019.

Visit the following page to learn more: http://www.jancreation.com.cn/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
JTK Clinic

PROFILE:
The Yotsuya Medical Center of JTK is located in Yotsuya, the political center of Tokyo. Since the establishment in 2005, it has been serving as an urban advanced medical center and the top PET/CT examination center (with 3 PET-CT machines for 36 patients daily), and has been actively conducting the introduction of advanced medical equipment and disease prevention management. The annual number of people attending physical examination in the medical center is about 10000 since 2005, and the cancer detection rate is kept at 1.4-3.6%, much higher than 0.69%, the average value of Japanese national statistics.

NOMINATION DETAILS

Evoplla Sculptra Package and Identity by Jan Creation is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Jan Creation is also kept secret. This information will also be available later.
AWARD DETAILS

Evoplla Sculptra Package and Identity by Jan Creation is Winner in Packaging Design Category, 2018 - 2019.



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