Choclab Store by Bin Ye

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DESIGN DETAILS
DESIGN NAME:
Choclab

PRIMARY FUNCTION:
Store

INSPIRATION:
People wants their own privacy, yet cannot control their urge to pry into other’s privacy. This is the concept that the designer and Choclab want to express. This design attends to private space, yet is not entirely sealed off, therefore triggers the desire of wanting to go explore inside.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Unlike most multi-brand stores that expose huge internal areas from outside, Choclab abandons an open design in the storefront; but instead, uses a facade with geometrical combination, and a door that seems to be permanently closed. This ritualistic entrance is an attempt on the contradicting experience of private and prying. Only through a closer look can people discover a line of golden holes, and a window with the store's name written on it.

OPERATION / FLOW / INTERACTION:
The first floor of CHOCLAB uses a simple and bright structure: by using white that gives plenty of space to imagination, and a vibrant lively gold, the visual entity becomes more spacious; while using criss-crossing geometric patterns to divide the space into several zones to enhance a visual connection.

PROJECT DURATION AND LOCATION:
The project started in 2018 and finished in the same year in Hangzhou, China.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
The way that the fashion designers treat materials has inspired YEBIN DESIGN to think about the importance of the sense of handcrafting, three-dimensional cutting, and deconstruction that creates conflicts. Coming up to the second floor, the use of iron black wall, stalls, and slightly warm toned leather in large areas are all filled with traces of craftsmanship, as the materials are all polished by hand. The various possibilities of the materials unintentionally bring more mystery into the space.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The staircase that goes to the second floor hides behind the projection wall. This goes along the concept of concealing, which is manifested on the storefront.

TAGS:
Retail, Restaurant, Interior Design, Geometric Patterns, Commercial Space

RESEARCH ABSTRACT:
CHOCLAB is a multi-brand boutique that brings together hot seasonal items from trendy brands and fashion weeks all over the world. Unlike most multi-brand stores that expose huge internal areas from outside, CHOCLAB abandons an open design in the storefront and creates a kitchen in the second floor.

CHALLENGE:
Except for the innovated facade design. The Choclab Kitchen is another creative part. It is especially difficult to handle the relationship between the restaurant and the clothing store due to smell. The designer erects surface as wall, yet breaks the wall to create order: in the original space, several vertical independent walls are built to function as the dividing surface between the space. On the wall, as well as exhibiting props, the various cut, convex, and concave, reconstruct a new order of the surface. This order is again broken by adding the transparency on the lower part of the wall, implicitly building an overlap among the two spatial entities.

ADDED DATE:
2019-02-25 05:16:52

TEAM MEMBERS (1) :
Designer: Ye Bin

IMAGE CREDITS:
Image #1: Photographer Yebin Interior Design, Hangzhou, 2018.
Image #2: Photographer Yebin Interior Design, Hangzhou, 2018.
Image #3: Photographer Yebin Interior Design, Hangzhou, 2018.
Image #4: Photographer Yebin Interior Design, Hangzhou, 2018.
Image #5: Photographer Yebin Interior Design, Hangzhou, 2018.

Visit the following page to learn more: https://mp.weixin.qq.com/s/9386Kyie6df-PJOSuP 8Mhw
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Yebin Interior Design

PROFILE:
Founded in 2011, Yebin Interior Design is a creative and energetic team, which is specialized in commercial space design. Their projects include shops, restaurant, culture space, office and other commercial spaces, as well as high-end villas. The studio has been providing interior design solutions for the most forward-looking customers. The team advocates creativity, collaboration, flat and opened research design, so as to balance business and vision. Their customized design can create commercial value of space, but also integrate culture, activities and experience.

NOMINATION DETAILS

Choclab Store by Bin Ye is a Nominee in Interior Space and Exhibition Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Bin Ye is also kept secret. This information will also be available later.
AWARD DETAILS

Choclab Store by Bin Ye is Winner in Interior Space and Exhibition Design Category, 2018 - 2019.



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