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| DESIGN DETAILS |
DESIGN NAME:
Corective
PRIMARY FUNCTION:
Nature Cosmetics Packaging
INSPIRATION:
Several years ago, the founder of Oliveda purchased his first olive grove in Andalusia. The power of these ancient trees healed him. He developed Olive Tree Therapy, upon which his most important project would be based: Oliveda. Today, Oliveda produces holistic care products made from the valuable ingredients of its very own olive trees. The passion of the family-owned company and its highly personal history was the biggest inspiration for this project.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The Oliveda story reflected in all aspects of the brand design. That is why the products and brand story are presented in the style of a diary: They contain thoughts, notes and valuable, personal statements about the product itself. Upon closer observation, what initially appears chaotic in fact portrays a strong, clear message.
For the new luxury Hydroxytyrosol Corrective anti-aging range, brown apothecary jars and bottles were transformed into elegant objects with black labels and metallic copper coloured design elements.
OPERATION / FLOW / INTERACTION:
The interaction between package and user is simple. The bottles labels are designed for a long life consumer experience: waterproof for the bathroom and robust for the daily use.
PROJECT DURATION AND LOCATION:
The Project for the Hydroxytyrosol Corrective range of Oliveda was started at the end of 2015 in Berlin. The first product F42 Face Cream was launched 2016. The last item of the range, Eyes on You, eye care set was launched at the end of 2018.
FITS BEST INTO CATEGORY:
Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY:
All parts of the Hydroxytyrosol Corrective packaging are produced in Germany. The boxes are paper based with matt foil finish. The labels are printed on the silver foil with euroscale and white coated color for the metallic cooper effect with matt foil fish as well. The matt foil protects the product s against the moisture and gives the product warm and soft touch for the great experience.
SPECIFICATIONS / TECHNICAL PROPERTIES:
The Hydroxytyrosol Corrective range of Oliveda contains 8 products: 15 ml, 30 ml and 100 ml brown glas bottles and 60 ml glas jars as well. There are three facial care sets/kits boxes in the range.
TAGS:
samutin, oliveda, olivetree, beauty, natural cosmetics, lifestyle, packagingdesign, verpackungsdesign, design agency berlin
RESEARCH ABSTRACT:
The customer is our most important partner for a successful product. That’s why the we take its customers’ wishes seriously right from the start and includes them in the creative process. The SAMUTIN Agency was standing before the challenge of putting an exciting product image with a modern design on the shelf that is customer-friendly whilst remaining authentic. The result is a look that has already established itself as the OLIVEDA style. And behind it all lies the handwriting of Jelena Samutin herself.
CHALLENGE:
The design of the packaging posed a great challenge in terms of creating a brand image for a modern product that sets itself apart from the many other olive-based cosmetic products out there. At the same time, it was necessary to stress the healing powers of olive trees with high-tech and lifestyle attributes.
ADDED DATE:
2019-02-24 14:15:34
TEAM MEMBERS (1) :
Creative Directior/Designer and Project Coordinator: Jelena Samutin
IMAGE CREDITS:
Packshots Photographer: Antonios Mitsopoulos
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| Visit the following page to learn more: http://www.samutin.de |
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| COMMENTS |
| Giulia Esposito |
Comment #9087 on December 26, 2022, 2:04 pm |
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I'm truly in awe of this remarkable packaging design. The combination of natural elements and the vibrant colors used to create the packaging is simply stunning. The attention to detail is remarkable and it's clear that a lot of thought and effort has gone into creating this eye-catching package. It's a great example of how to make a product stand out on a shelf and it's sure to make an impact on customers. It's a fantastic piece of design work and a worthy winner of the A' Design Award. Congratulations to Jelena Samutin for their success.
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| Victoria Hill |
Comment #30390 on January 3, 2023, 9:37 am |
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Corective is an outstanding example of packaging design; it is a work of art that celebrates the healing power of olive trees. Through its elegant design elements, the packaging conveys the story of Oliveda in a captivating way. The designer has shown an impressive level of attention to detail when creating the black labels, metallic copper colored design elements, and matt foil finish. Corective is a perfect example of modern design that stands out from the crowd. It is a testament to the designer's skill and talent, and a great achievement in the world of packaging design.
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| Thomas Anderson |
Comment #33241 on January 3, 2023, 10:38 am |
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It is truly amazing how Jelena Samutin managed to capture the passion and personal history of the family-owned company in the design of the luxury Hydroxytyrosol Corrective anti-aging range. The apothecary jars and bottles transformed into elegant objects with black labels and metallic copper coloured design elements are simply stunning. The details in the packaging design truly reflect the Oliveda story, with thoughts, notes, and personal statements about the product that make it stand out from the rest. It is no wonder why this work was highly acclaimed and awarded the A' Design Award, truly a show-stopper!
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| Valentina Rossi |
Comment #34092 on January 3, 2023, 10:55 am |
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This incredible nature cosmetics packaging is a beautiful example of modern design and superior production methods. It showcases a unique blend of traditional and contemporary elements that create a powerful and memorable brand image.
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| Patricia Miller |
Comment #38759 on January 3, 2023, 12:29 pm |
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This creative and inspiring packaging design successfully blends traditional elements with modern innovation, providing a unique and captivating experience.
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| Paul Williams |
Comment #48781 on January 3, 2023, 4:42 pm |
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The work Corective by Jelena Samutin is a perfect example of what good design should be. From the unique style of the packaging to the thoughtful research behind it, this award-winning design embodies modern luxury and sophistication. The black labels and metallic copper accents add a touch of elegance, while the apothecary jars and bottles are reminiscent of ancient healing methods. The story of the brand and its highly personal history was an incredible source of inspiration, and the designer's diligence in taking the customer's wishes into account resulted in a product that is both customer-friendly and authentic. The production of the Hydroxytyrosol Corrective packaging also deserves recognition, with all parts being produced in Germany and the matt foil finish protecting the product from moisture and providing a warm and soft touch. Corective is a true testament to the power of good design, and a worthy winner of the A' Design Award for Packaging Design.
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| Paul Phillips |
Comment #56246 on January 3, 2023, 8:17 pm |
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I am absolutely mesmerised by Jelena Samutin's work - Corective! It is truly a remarkable achievement! The design of the Hydroxytyrosol Corrective anti-aging range is truly captivating - the black labels and metallic copper coloured design elements are an elegant combination and they embody the Oliveda story perfectly. The packaging design is presented with such thought and creativity - it truly reflects the brand story and conveys a strong, clear message. It is no wonder that this design has been awarded and celebrated with the A' Design Award - it is truly deserving!
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| Elena Petrenko |
Comment #59676 on January 3, 2023, 9:56 pm |
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This packaging design perfectly captures the essence of the brand, successfully conveying its story and healing powers with modern and stylish elements.
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| Adam Harris |
Comment #61897 on January 3, 2023, 11:00 pm |
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I am truly in awe of the design created for Oliveda's Hydroxytyrosol Corrective anti-aging range. The transformation of the apothecary jars and bottles into elegant objects with black labels and metallic copper coloured design elements is remarkable. I am deeply impressed by the attention to detail and the thoughtful message that is conveyed through the design. It is clear that a great deal of research and thought has gone into the creation of this product and its packaging. The result is a product that stands out from the rest and is sure to be a hit with customers. Congratulations to the designer behind this work for their well-deserved recognition and success.
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| Anna Ivanova |
Comment #69661 on January 4, 2023, 2:32 am |
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I would like to extend my sincere admiration for the excellent design of "Corective" by Jelena Samutin. This Nature Cosmetics Packaging is an outstanding work that has earned the A' Design Award, a great honour indeed!
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| Chloe Turner |
Comment #70813 on January 4, 2023, 3:05 am |
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I am absolutely in awe of this amazing packaging design! The story behind it is so touching and inspiring - the passion of the family-owned company coming to life in a piece of creative work. The result is simply stunning! The nature-inspired patterns and colors capture the essence of the product in a truly beautiful way. The attention to detail is remarkable, and it is clear that a lot of thought and care has gone into creating this unique packaging design. This is a great example of how packaging design can be used to communicate a story, evoke an emotion and create an unforgettable experience.
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| Mark Allen |
Comment #72723 on January 4, 2023, 4:00 am |
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Congratulations to the designer of this award-winning work for their creative and innovative approach in creating such a unique and beautiful packaging design. The attention to detail is remarkable and it is clear that a lot of research and effort has gone into creating a design that embodies the healing power of olive trees while incorporating modern, high-tech and lifestyle elements. The result is a look that stands out from the other olive-based cosmetic products and is both customer-friendly and authentic.
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| Elisabeth Clark |
Comment #74239 on January 4, 2023, 4:44 am |
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I am thrilled to witness the success of Jelena Samutin's design work, Corective, which has won the A' Design Award. This Nature Cosmetics Packaging is truly remarkable and inspiring. It is evident that great care and detail was taken in the design process, with its elegant black labels and metallic copper coloured design elements that capture the Oliveda story and its highly personal history. The customer-friendly design also captures the attention of viewers and helps to establish the unique OLIVEDA style. Jelena Samutin has done an incredible job in designing this award-winning work, Corective. I am proud to see her success!
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