Corective Nature Cosmetics Packaging by Jelena Samutin

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DESIGN DETAILS
DESIGN NAME:
Corective

PRIMARY FUNCTION:
Nature Cosmetics Packaging

INSPIRATION:
Several years ago, the founder of Oliveda purchased his first olive grove in Andalusia. The power of these ancient trees healed him. He developed Olive Tree Therapy, upon which his most important project would be based: Oliveda. Today, Oliveda produces holistic care products made from the valuable ingredients of its very own olive trees. The passion of the family-owned company and its highly personal history was the biggest inspiration for this project.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The Oliveda story reflected in all aspects of the brand design. That is why the products and brand story are presented in the style of a diary: They contain thoughts, notes and valuable, personal statements about the product itself. Upon closer observation, what initially appears chaotic in fact portrays a strong, clear message. For the new luxury Hydroxytyrosol Corrective anti-aging range, brown apothecary jars and bottles were transformed into elegant objects with black labels and metallic copper coloured design elements.

OPERATION / FLOW / INTERACTION:
The interaction between package and user is simple. The bottles labels are designed for a long life consumer experience: waterproof for the bathroom and robust for the daily use.

PROJECT DURATION AND LOCATION:
The Project for the Hydroxytyrosol Corrective range of Oliveda was started at the end of 2015 in Berlin. The first product F42 Face Cream was launched 2016. The last item of the range, Eyes on You, eye care set was launched at the end of 2018.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
All parts of the Hydroxytyrosol Corrective packaging are produced in Germany. The boxes are paper based with matt foil finish. The labels are printed on the silver foil with euroscale and white coated color for the metallic cooper effect with matt foil fish as well. The matt foil protects the product s against the moisture and gives the product warm and soft touch for the great experience.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The Hydroxytyrosol Corrective range of Oliveda contains 8 products: 15 ml, 30 ml and 100 ml brown glas bottles and 60 ml glas jars as well. There are three facial care sets/kits boxes in the range.

TAGS:
samutin, oliveda, olivetree, beauty, natural cosmetics, lifestyle, packagingdesign, verpackungsdesign, design agency berlin

RESEARCH ABSTRACT:
The customer is our most important partner for a successful product. That’s why the we take its customers’ wishes seriously right from the start and includes them in the creative process. The SAMUTIN Agency was standing before the challenge of putting an exciting product image with a modern design on the shelf that is customer-friendly whilst remaining authentic. The result is a look that has already established itself as the OLIVEDA style. And behind it all lies the handwriting of Jelena Samutin herself.

CHALLENGE:
The design of the packaging posed a great challenge in terms of creating a brand image for a modern product that sets itself apart from the many other olive-based cosmetic products out there. At the same time, it was necessary to stress the healing powers of olive trees with high-tech and lifestyle attributes.

ADDED DATE:
2019-02-24 14:15:34

TEAM MEMBERS (1) :
Creative Directior/Designer and Project Coordinator: Jelena Samutin

IMAGE CREDITS:
Packshots Photographer: Antonios Mitsopoulos

Visit the following page to learn more: http://www.samutin.de
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CLIENT/STUDIO/BRAND DETAILS
NAME:
SAMUTIN

PROFILE:
In Germany’s cosmopolitan influential laboratory - the lively and fast-paced city of Berlin - the Samutin Agency for Design and Customer Satisfaction has forged a name for itself. The focus here is on personal style that captivates with unique handwriting. It is with great passion for lifestyle brands and products that the SAMUTIN agency creates aesthetic packaging concepts and creative worlds of packaging.

NOMINATION DETAILS

Corective Nature Cosmetics Packaging by Jelena Samutin is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Corective Nature Cosmetics Packaging by Jelena Samutin is Winner in Packaging Design Category, 2018 - 2019.



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