Kungfu Cow Milk Package Design by Xu Shihan

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DESIGN DETAILS
DESIGN NAME:
Kungfu Cow Milk

PRIMARY FUNCTION:
Package Design

INSPIRATION:
Kungfu Cow is a milk specially for the fashion young people. The designe show the milk which is made in Kungfu by depicting the Tai Chi playing calf. For making milk, it has style of “being fast, aggressive and accurate”as a Chinese Kungfu Master.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The illustration using three symbolic action from Tai Chi. When they moving their breath,people will listen the Kungfu sound like“ha” “huo” “hu”.Customer can observe the milk line by opening windows on the milk bottles of the cow’s hands, and it also add more interests in this package.

OPERATION / FLOW / INTERACTION:
The bottle graphic of the cow practicing Kung Fu is hollowed out. When the milk is about to be finished, the consumer can interact with the packaging.

PROJECT DURATION AND LOCATION:
The project started in April 2018 in Shenzhen and finished in August 2018 in Shenzhen, and was exhibited in Zhongshan in December 2018.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
PET plastic bottle, heat shrinkable label

SPECIFICATIONS / TECHNICAL PROPERTIES:
size:58 *135mm

TAGS:
Packaging design, milk, Xu Shihan

RESEARCH ABSTRACT:
Packaging design can increase consumers' desire to buy. Designers should consider how to make packaging more creative to attract consumers' attention. Designers analyze the packaging design of other dairy brands and try to find different ways of designing. The theme of Kung Fu Dairy is a choice.

CHALLENGE:
How to make this brand of milk very different from other brands in packaging, and to quickly attract consumers' attention? How to make consumers interested in this package want to buy this product?

ADDED DATE:
2019-02-24 07:02:39

TEAM MEMBERS (1) :
Xu Shihan

IMAGE CREDITS:
Xu Shihan,2018.

PATENTS/COPYRIGHTS:
Xu Shihan,2018

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Kungfu Cow

PROFILE:
Kungfu Cow milk is a brand created for young Chinese, offering healthy milk and an interesting brand culture.It uses a number of kung fu themes to shape the differentiation of the packaging, making consumers love it more.Kungfu Cow milk aims to produce high quality milk and become a milk brand trusted by consumers.

NOMINATION DETAILS

Kungfu Cow Milk Package Design by Xu Shihan is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Xu Shihan is also kept secret. This information will also be available later.
AWARD DETAILS

Kungfu Cow Milk Package Design by Xu Shihan is Winner in Packaging Design Category, 2018 - 2019.



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