Studio I 2D Animation by Wim Dijksterhuis

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DESIGN DETAILS
DESIGN NAME:
Studio I

PRIMARY FUNCTION:
2D Animation

INSPIRATION:
I was inspired by several artworks in the Stedelijk Museum Amsterdam and the bright colour and contrast in them. This fitted the theme of inclusion, because we needed to show how many different, colourful, people exist in our society. The clean and bright illustrations also draw focus to the message and theme of the animation.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This animation was created for STUDIO i, the platform for inclusive culture of the Stedelijk Museum Amsterdam and the Van Abbe Museum Eindhoven. The goal was to call attention to the theme of inclusion, spread awareness and introduce inclusive thinking among museum workers. The design of the animation is clear and bright, and features inclusive characters. The video was released on the platform’s website, and promoted through social media of the affiliated museums, and shown on conferences

OPERATION / FLOW / INTERACTION:
Interaction can be achieved by watching the animation online or at conferences. We aim to change the mindset of the viewer, even if it is just a small beginning of change.

PROJECT DURATION AND LOCATION:
The project started in July 2018 in Amsterdam and finished in September 2018.

FITS BEST INTO CATEGORY:
Movie, Video and Animation Design

PRODUCTION / REALIZATION TECHNOLOGY:
The project was realized using Illustrator and After Effects, some scenes involving perspective changes were previsualized in 3D or 3D renders were used as a basis for the 2D animation.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The film was made for use online and at conferences in two languages; Dutch and English. Several GIF loops were also made to promote the campaign on social media.

TAGS:
2D Animation, Inclusion, Museum, Illustration

RESEARCH ABSTRACT:
-

CHALLENGE:
As STUDIO i is the platform for inclusive culture, the story and illustrations of the animation should be inclusive as well. The main challenge was to incorporate this into the story and illustration. In order to address this we used an open storyline that raises questions rather than stating dry statistics, and in the illustrations we focused on designing intersectional characters that do not just represent stereotypical groups in society. The colour palette was decided with this in mind as well.

ADDED DATE:
2019-02-22 13:31:11

TEAM MEMBERS (5) :
Director: Wim Dijksterhuis, Copywriter: Boy Hulsteijn, Illustration: Steffie Padmos, Animation: Adrian Moran, Wim Dijksterhuis and Sounddesign: Jeff Moberg

IMAGE CREDITS:
Wim Dijksterhuis, 2018.

Visit the following page to learn more: https://wim.studio/en/studio-i/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
STUDIO i

PROFILE:
STUDIO i is a project initiated by two modern art museums in the Netherlands, the Stedelijk Museum Amsterdam and the Van Abbemuseum in Eindhoven. The aim of the project is to generate and promote diversity and accessibility in the Dutch cultural sector.

NOMINATION DETAILS

Studio I 2d Animation by Wim Dijksterhuis is a Nominee in Movie, Video and Animation Design Category.

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AWARD DETAILS

Studio I 2d Animation by Wim Dijksterhuis is Winner in Movie, Video and Animation Design Category, 2018 - 2019.



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