A Bit Busy Mango Juice Packaging Design by Zhou Jingkuan

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DESIGN DETAILS
DESIGN NAME:
A Bit Busy Mango Juice

PRIMARY FUNCTION:
Packaging Design

INSPIRATION:
In China, the Chinese character "busy" is pronounced "mang", and the Chinese character "mango" is pronounced "mang guo". The designer combines the pronunciation of two Chinese characters to design a logo "Mang o". When young people are too busy, they will feel unhappy. The “A bit busy” brand hopes that young consumers can relax when they drink this bottle of juice, feel the good life and smile. The shape of the mango is designed into a hairstyle and a beard, and the fashion elements that young people like are used as the visual design of the package to attract consumers to buy. The brand wants to pass on to young consumers a life attitude: life has all kinds of hectic and stress, but poeple still need to face life with a smile.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The consumption group of this mango juice is mainly young people. Designers want to try the fun of packaging and pass on the positive attitude of young people.

OPERATION / FLOW / INTERACTION:
Consumers can draw different smiley expressions on the white facial graphics of the bottle. The cute expression can increase the goodwill of the brand and convey the theme of loving life.

PROJECT DURATION AND LOCATION:
The project started from June 2018 and finished in April 2018. The design is done in Shenzhen, proofing in Shenzhen, production in Qingdao.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
PET plastic bottle, heat shrinkable label

SPECIFICATIONS / TECHNICAL PROPERTIES:
Size: 65*155mm

TAGS:
Zhou Jingkuan,Package Design, Graphic Design, Mango juice

RESEARCH ABSTRACT:
Packaging design is the art of expression, and finally to solve the problem, the sale of products in the market that will require the packaging of goods for consumers delicate, attractive, fun and creative enough to attract consumer's visual, packing design can be converted into consumers' sense of touch, when consumers get the hand check into some of the information goods, finally produces the possibility of consumption. Designers have to do is the first step to solve the sale of goods: visual marketing. At the time of packaging design should fully consider the how performance will be full of creative and metamorphosis. Designer analyses other mango juice brands design, try to find different ways of design performance. Through the Smile bottle to attract consumers to buy it.

CHALLENGE:
How to make a perfect combination of mango graphics and smiling faces? How to pass the design theme to the consumer "smile to life"?

ADDED DATE:
2019-02-22 10:51:35

TEAM MEMBERS (1) :
Zhou Jingkuan

IMAGE CREDITS:
Zhou Jingkuan,2018

Visit the following page to learn more: https://www.behance.net/5922703307a3e
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Zhou Jingkuan

PROFILE:
L&R is a company focused on the design of tobacco, wine and food packaging. L&R always insists on creative design with international graphics and thinking to ensure that the brand is forward-looking and artistic in the global market competition and is therefore an international award ,L&R creative to the dedication of professionalism, superb technology and the use of wonderful material for the enterprise products into a strong vitality.

NOMINATION DETAILS

A Bit Busy Mango Juice Packaging Design by Zhou Jingkuan is a Nominee in Packaging Design Category.

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AWARD DETAILS

A Bit Busy Mango Juice Packaging Design by Zhou Jingkuan is Winner in Packaging Design Category, 2018 - 2019.



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