PPCB Personal Banking Personal Banking by Mihye Je and Seunghyun Kang

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DESIGN DETAILS
DESIGN NAME:
PPCB Personal Banking

PRIMARY FUNCTION:
Personal Banking

INSPIRATION:
It is a new personal banking service for individual customers at Phnom Penh Commercial Bank(PPCB) of Cambodia. At the time of design, banking application in Cambodia was a blue ocean market and because of this, the users had poor understanding of mobile banking services. In addition, it was the time when PPCB presented its new identity, thus, it was important to deliver the new corporate identity broadly. The primary goal was to present a design that displayed convenience for the users who were not familiar with the service, while fully capturing the new corporate identity.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
It was important for this application to meet the aesthetic desires of the users, but also it was important time for the bank to change its corporate in Cambodia. We focused on Design for Function to present a calm and reliable design rather than an experimental design by applying a solid layout and color, etc. As an element to liven up the design, a triangular pattern, which is the its graphic identity, was placed throughout the design, giving it a little rhythm.

OPERATION / FLOW / INTERACTION:
It was constructed with a simple layout to comfort the users who are unfamiliar with the mobile banking services. Yet, transfer service, which is one of the key features of this service, was designed in a drag-and-drop style to facilitate the transferring process.

PROJECT DURATION AND LOCATION:
The project started in November 2016 and finished in January 2017 in Seoul, South Korea. The application launched in 2017.

FITS BEST INTO CATEGORY:
Interface and Interaction Design

PRODUCTION / REALIZATION TECHNOLOGY:
Adobe Photoshop, Illustrator, Invision

SPECIFICATIONS / TECHNICAL PROPERTIES:
It is a mobile application service that runs on Android and iOS-based devices in all resolutions.

TAGS:
Mobile, Application, UI, UX, Mobile app, Banking, Personal Banking, banking, Product design, Design system

RESEARCH ABSTRACT:
We identified the service usage pattern of the local users and the currently related market conditions. We then looked at positioning and awareness of PPCB and classified the aspects that the bank wants to gain from chaining its identity through director interviews. Based on this, it was determined that the most important focuses of the design were strengthening of the corporate identity and reflection of the design trend. Thus, we recognized that it was necessary to promote the image of trust and leadership.

CHALLENGE:
Since a gentle image, such as trust, and comfort, is required in the category of banks, we set the direction to a comfortable design rather than experimental design. Nevertheless, the greatest mission was to apply their own uniqueness within that comfort. The main color, blue, conveys a feeling of trust and comfort, however, due to its low color tone, it was difficult to maintain the direction of the design that adds the uniqueness without damaging the comfort level.

ADDED DATE:
2019-02-22 03:04:40

TEAM MEMBERS (3) :
Mihye Je, Seunghyun Kang and Eunkyul Lee

IMAGE CREDITS:
Creator Mihye Je, 2019

PATENTS/COPYRIGHTS:
Copyrights belong to Phnom Penh Commercial Bank

Visit the following page to learn more: http://bit.ly/2GMv18u
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Phnom Penh Commercial Bank

PROFILE:
PPCBank is a commercial bank which is based on Phnom Penh in Cambodia. PPCBank has welcomed a new beginning with strong shareholders Jeonbuk Bank Co., Ltd., Apro Financial Co., Ltd. and JB Woori Capital Co., Ltd. With new changes PPCB will continue to serve and provide new products that will enhance customers’ lives and banking experience. PPCBank will immediately begin a digital banking project focused on a mobile platform to make the banking experience easier for its customers. PPCBank is planning to expand its service with Japan desk, China desk and the launch of a Korea desk.

NOMINATION DETAILS

Ppcb Personal Banking Personal Banking by Mihye Je and Seunghyun Kang is a Nominee in Mobile Technologies, Applications and Software Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Mihye Je and Seunghyun Kang is also kept secret. This information will also be available later.
AWARD DETAILS

Ppcb Personal Banking Personal Banking by Mihye Je and Seunghyun Kang is Winner in Mobile Technologies, Applications and Software Design Category, 2018 - 2019.



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