Yanxi Rose Garden Image Advertising by Yong Huang

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DESIGN DETAILS
DESIGN NAME:
Yanxi Rose Garden

PRIMARY FUNCTION:
Image Advertising

INSPIRATION:
As a representative of the regional living model, the project integrates Chinese traditional elements such as black pine, deer and koi, and echoes the minimalist architectural style. On the other hand, it collects the masters teams of domestic and foreign to integrate the Eastern culture with the world aesthetics, formed a portrayal of the contemporary life of the literati in the Tang Dynasty.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
As the capital city of China's thirteen dynasties, xi'an has a profound historical context. The Tang culture represented by the Big Wild Goose Pagoda in qujiang is particularly prominent. At the same time, As the window of xi'an towards international metropolises, constantly absorbs the world's advanced living concept and fashion elements.

OPERATION / FLOW / INTERACTION:
In this series of advertisements, the visual elements incorporate Chinese elements such as black pine, deer, and white walls. They form a Zen visual space with minimalist architectural styles, and the graphical elements of points, lines and surfaces are combined in an orderly manner. Create a sense of scene and imagination.

PROJECT DURATION AND LOCATION:
The project started in Xi'an in December 2018 and completed in Xi'an in February 2019

PRODUCTION / REALIZATION TECHNOLOGY:
print,Light box photo

SPECIFICATIONS / TECHNICAL PROPERTIES:
450cmx300cm

TAGS:
Yanxi rose garden, Huang Yong, Minimalist

RESEARCH ABSTRACT:
The image of the commonly estates in the market is often present on the product itself, which is easy to form the solidification of scenes and spaces. On the other hand, the conventional style is too obvious, lacking the imagination space brought by the image itself. Following the wisdom of living in the past and the present, we advocate to feed people by the house, so the picture should convey a more expressive lifestyle and sufficient imagination.

CHALLENGE:
When the traditional Chinese Tang culture and the most internationally advanced architectural ideas meet here, the compatibility of the picture will face the great challenges. With the creative idea of less is more, only select the most representative visual elements of the project, echoing the minimalist lines, creating enough scene and imagination.

ADDED DATE:
2019-02-21 15:30:11

TEAM MEMBERS (2) :
Creative Director: Huang Yong and Copywriter: Zhengyang Gu

IMAGE CREDITS:
Creative Director: Huang Yong
Copywriter: Zhengyang Gu

Visit the following page to learn more: http://www.vanzhong.com/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
NICE CREATIVE

PROFILE:
Guangzhou Zhujiang Industrial Development Co., Ltd. (referred to as "Zhujiang Industry"), formerly known as Guangzhou Zhujiang Real Estate Company, was established in April 1985 and is one of the earliest real estate development enterprises in Guangzhou. The company's registered capital is 187,073,400 yuan, and its business scope: operating land development, construction, sales, leasing of commercial housing; industrial investment, property management; undertaking community construction planning and handling demolition, construction, engineering consulting and self-use of building property sales; vehicles Custody; wholesale and retail trade. Founded in 2007, Wanzhong Real Estate is based in Qujiang, a prestigious royal garden resident in Xi'an. With the core concept of “Ingenuity, Dedication and Excellence”, it has developed into a high-end residential, commercial business, luxury hotel, elite education. The multi-industry integrated enterprise integrating ecological landscape, culture and leisure, with the ingenuity, creates a century-old foundation and shapes the times.

NOMINATION DETAILS

Yanxi Rose Garden Image Advertising by Yong Huang is a Nominee in Advertising, Marketing and Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Yong Huang is also kept secret. This information will also be available later.
AWARD DETAILS

Yanxi Rose Garden Image Advertising by Yong Huang is Winner in Advertising, Marketing and Communication Design Category, 2018 - 2019.



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