Smile With Wanja School Exercise Book by Jaehun Kim and Younghyun Kim

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DESIGN DETAILS
DESIGN NAME:
Smile With Wanja

PRIMARY FUNCTION:
School Exercise Book

INSPIRATION:
Wanja's brand essence is 'Make a Smile'. Wanja is a good book that visualize a positive message that makes everyone happy. It is designed with cute boxed characters and graphics that emphasize vivid colors. In the Wanja series, the message that children are able to study fun is shown consistently in the image. In addition, products and a brand book have a unified design system, completing high-quality series.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Students can study all subjects with Primary Wanja designed for each grade level. Wanja is made up of A Powerbox Learning System. To represent this system, a box-shaped learning method, Wanja uniformly applied boxed characters and frames from the cover design to text pages. Brand book includes design guides to deliver a brand essence to customers. It consists of, brand history, brand essence, brand platform and visual platform. It is a more efficient brochure that helps consumers and designers understand Wanja.

OPERATION / FLOW / INTERACTION:
Wanja is an exercise book that helps students easily study on their own. Wanja is a good design that was born as a self-learning model through constant innovation. Students are confident because they can study on their own with Wanja. And watching their children studying for themselves, their parents find peace of mind and rejoice. As above, the Wanja series contains the ideal image of a family. Also, Wanja uses boxed characters that resemble a book shape to express its identity. All of these elements have been combined to make the Wanja series a powerful presence series.

PROJECT DURATION AND LOCATION:
The Wanja project was held in Seoul from February to September of 2018. The Wanja Strategy Learning Team established an identity and created a new design. The result is a good design model for an interesting New Wanja series.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Brand essence is defined by Wanja Orange color. Wanja has designed praise from parents and children's smile as a brand symbol. The brand book is also designed with a brand symbol and a Wanja Orange color. When the cover is open, it contains all boxed characters of bromide paper. The back of cover is designed with the back of the boxed character. Also, the cover design uses a shiny Lencell technique for visual interest. Brand identity also applies to school supplies and household goods that consumers can use. This is the result of consistent application of Wanja's identity and design system.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Wanja exercise books were width 230mm, length 304mm, height 15mm. These are exercise materials used from the third grade to the sixth grade of primary school. These consisted of 20 Korean, math, social science, and science workbooks. Spot colors were assigned by subject. The box character, similar to the book shape, was used as a design motif. The glistening Lencell technology has been used in book covers for better visual enjoyment. Wanja Brandbook was width 210mm, length 210mm, height 8mm. It was made of texture that stimulates delicate touch of brand color. Holograms and pressure processing of forms were used to indirectly represent smiles.

TAGS:
primary school student, elementary school student, exercise book. power box stsyem, self-directed learning material, brand book, make a smile, visual interest, bright smile, compliment, confidence, sense of accomplishment

RESEARCH ABSTRACT:
‘Make a smile' as a Wanga's brand essence was defined by design, development and marketing team together through the user experience surveys. Based on the brand book, the designers created a unified design products that reflected Wanga's identity and the marketers offered 'Make a smile' message to target customers. We will continue to develop workbooks that can give confidence and smile to students who are tired of learning from primary to secondary school.

CHALLENGE:
Wanja was developed in 2005 as middle and high school student exercise book. And Primary Wanja was first developed in 2008, completing the series of Wanja for entire grades. Wanja is a brand with a tradition that has been loved by users with a cumulative sales volume of 20 million in 10 years. In the meantime, Wanja did not have a system or identity guide for design, so it was difficult to imprint monolithic designs on consumers. Brand essences have been discovered through internal and external consumer surveys, and brand books have been developed for Wanja design systems.

ADDED DATE:
2019-02-20 05:06:46

TEAM MEMBERS (6) :
Creative Director Young Hyun Kim,, Designer Ryeo Eun Jung,, Designer Sun Hye Park,, Designer Youn Seok Choi,, Designer Ji In Yu, and Designer Jae Yeon Jeon

IMAGE CREDITS:
Jaehun Kim and Younghyun Kim, 2018.

Visit the following page to learn more: http://book.visang.com/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
VISANG

PROFILE:
In order to enable the children to lead diverse learning activities by themselves, VISANG has been endeavoring to make the perfect study materials. As a result, VISANG workbooks recorded the sales of over 100 million copies until now. By doing so, VISANG workbooks have become located as a perfect partner ideal for self-learning. In order to enable everyone who desires to learn without settling for textbooks, VISANG offer equal opportunity for our education without any conditions. It's fame continued by introducing the masterpiece textbooks, which contain the Ministry of Education's vision and the values of VISANG based on the know-how of VISANG only. Publishing the national textbooks for elementary schools starting 2016 using top editorial manpower and the latest printing facility, it has been receiving recognition for its capabilities regarding textbooks, its development of the teaching materials, the editing, and its publications despite its short history.

NOMINATION DETAILS

Smile With Wanja School Exercise Book by Jaehun Kim and Younghyun Kim is a Nominee in Print and Published Media Design Category.

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AWARD DETAILS

Smile With Wanja School Exercise Book by Jaehun Kim and Younghyun Kim is Winner in Print and Published Media Design Category, 2018 - 2019.



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