KOS Labels by Juan Jose Montes

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DESIGN DETAILS
DESIGN NAME:
KOS

PRIMARY FUNCTION:
Labels

INSPIRATION:
We realized most of the competition fell under the same scheme, the apparent category's status quo: pictures of the ingredients and listed benefits on the front, all so similar between them that seemed to us like they wanted to blend rather than stand out. That's what KOS wanted to avoid at all cost, and that is why they dared stand out and communicate very dull, but important, information in a very whimsical and fun way that we realized was not being exploited by any of their competitors.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
KOS is a brand of plant based solutions created to provide easy and healthy nutritional alternatives. They boast a very clean, straightforward and colorful identity where doodle type illustrations are used to depict the specific benefits and characteristics of each product through the personification of their ingredients using situations from every day life, pop culture, TV shows and movies. Basically, each product has its very own set of customized illustrations that will for sure catch your eye.

OPERATION / FLOW / INTERACTION:
The label is filled with doodle-type illustrations that will get anyone's attention for sure. You won't resist to take a detailed look at it and discover everything the characters are doing in there.

PROJECT DURATION AND LOCATION:
Project started in September 2017 and is still running.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Digital printing, sleeve labels on bottles and matte and glossy finishes.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Cylindrical bottles: diameter: 113.5 mm, height: 132 mm

TAGS:
Packaging, Character, design, illustration, logo, identity, visual, graphic

RESEARCH ABSTRACT:
There was not much research in terms of design; the majority of the research for this project was about the benefits and characteristics of each product / ingredient to generate situations to represent them.

CHALLENGE:
To create almost 30 simple but discernible characters based on the looks of the ingredients they represent. Some, like Spirulina or Chlorella were challenging because they are basically cells (and microscopic) and some like Fo-ti and rhodiola roots were challenging because of their amorphous look.

ADDED DATE:
2019-02-19 17:41:58

TEAM MEMBERS (1) :


IMAGE CREDITS:
Illustrator and designer: Juan Jose Montes

Visit the following page to learn more: http://kos.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
KOS Naturals

PROFILE:
KOS Naturals is a company based in Santa Barbara, California, dedicated to distribute high-quality plant-based supplements. They believe that within each person lies the power to live a healthy life and that with the right components, everyone could bring nutritional balance into their lives. Just like what Hippocrates, the father of medicine, believed. They believe the busy lifestyle in the United States has made people about how food should look like, how meals should be distributed and what type of nutrients people should be looking to consume, and that is what they are looking to bring to the table. They believe that natural products are the perfect catalysts to get everyone back on track to those glorious days where food wasn’t tainted, where “NON-GMO”, “grass-fed” or “organic” didn’t have to be claimed because they were not the exceptions, but the rule.

NOMINATION DETAILS

Kos Labels by Juan Jose Montes is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Juan Jose Montes is also kept secret. This information will also be available later.
AWARD DETAILS

Kos Labels by Juan Jose Montes is Winner in Packaging Design Category, 2018 - 2019.



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