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| DESIGN DETAILS |
DESIGN NAME:
Xiao Guan Tea
PRIMARY FUNCTION:
Package
INSPIRATION:
With a visually pleasing tone, it is stylish and exquisite, breaking through the traditional expressions and full of fun. The brave and skillful Qin solders in warfare, the galloping horses with carriage carrying the tribute tea of the master making, this is the collision of Qin culture and tea culture, and also the interweaving of history and modernity.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
As a new tea industry in the “modernist chinese tea”, allowing chinese tea to have a modern aesthetic. xi'an, as the ancient capital of the 13th Dynasty, has a rich history that has nurtured many city signs and cultural symbols. After the xiaoguancha tea meeting xi'an, will be the intersection of tradition and modernity, the integration of culture and fashion.
OPERATION / FLOW / INTERACTION:
Drawing inspiration from the Qin terracotta warriors and horses that best represent the history of Xi'an, creating a picture of walking world with a small can, Sparks from Xi'an and the new tea culture. Under this creative appeal, the compatibility of the picture will face many challenges. Therefore, through the creative core of fun and integration, the rich and interesting pictures and scenes will eventually be presented in final.
PROJECT DURATION AND LOCATION:
The project started in May 2018 in Xi'an and finished in January 2019 in Xi'an
FITS BEST INTO CATEGORY:
Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY:
screen printing,Hot stamping, stamping
SPECIFICATIONS / TECHNICAL PROPERTIES:
32cmx8cmx8cm
TAGS:
Xiao Guan Tea, Terracotta Warriors, Hang Yong
RESEARCH ABSTRACT:
Illustrator / Xiaomi Huang Creator / Yong Hang
CHALLENGE:
When the Chinese new tea culture meets the heavy Qin culture, the compatibility of the picture will face great challenges. With the creative idea of fun and fusion, Qin solders, carriages and horses and tea are integrated into one, creating enough scene and imagination space. The bright color matching also makes the picture more vivid.
ADDED DATE:
2019-02-19 13:21:22
TEAM MEMBERS (1) :
Yong Hang, Zhengyang Gu
IMAGE CREDITS:
Creator / Yong Hang
Copywriting / Zhengyang Gu
Illustrator / Xiaomi Huang
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| Visit the following page to learn more: https://www.xiaoguantea.com/ |
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| CLIENT/STUDIO/BRAND DETAILS |
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NAME:
Nice creative
PROFILE:
The small pot of tea lasted for four years and invited eight authoritative tea masters in the industry as the chief product manager of the corresponding eight small pots of tea. These masters use the best tea making techniques and accumulated experience over the years to check the quality of small pots of tea, and endorse the quality of small pots of tea with years of industry credibility.
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| COMMENTS |
| Giulia Esposito |
Comment #8889 on December 26, 2022, 12:57 pm |
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I'm so impressed with this packaging design for Xiao Guan Tea! Every detail from the smart use of materials to the bold color scheme and thoughtful typography speaks to the dedication and skill of the designer. The packaging not only conveys the brand message, but also feels like a meaningful experience in itself. It's a great example of how good design can truly elevate a product. Well done!
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| Adam Harris |
Comment #60979 on January 3, 2023, 10:33 pm |
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This is truly an awe-inspiring piece of work! The creative combination of traditional Qin culture and modern tea culture is truly remarkable. The vivid colors and intricate details of the design evoke a sense of energy and excitement that captures the eye. The research, effort and skill put into this work is evident in the finished product, exemplifying great design. Congratulations to the designer! This work is a testament to the power of good design.
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| Chloe Turner |
Comment #69809 on January 4, 2023, 2:36 am |
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The design for "Xiao Guan Tea" is an impressive vision that celebrates the cultural fusion between Qin and tea culture. The visual composition is stunning, with its modern expression and playful tones. It is a true representation of the timelessness of the subject matter and its relevance to our current times. It is clear that a great deal of thought and attention went into creating this remarkable design. The colors and textures come together to create a piece that is both stylish and sophisticated. This award-winning work is a testament to the skill and creativity of its designer and an inspiration to all design enthusiasts.
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| Elisabeth Clark |
Comment #72978 on January 4, 2023, 4:07 am |
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I am truly in awe of Huang Yong's work - Xiao Guan Tea! Not only did they manage to create a unique package that captures the essence of traditional Chinese tea culture, but also seamlessly fused it with modern aesthetics. It is a great example of how tradition and modernity can be blended together to create something truly special. The combination of Xiaomi Huang's illustrations and Yong Hang's creativity is what makes this work stand out even more. It is an excellent example of the power of research, design and dedication. Congratulations to Huang Yong for winning the A' Design Award!
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