Xiao Guan Tea Package by Huang Yong

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DESIGN DETAILS
DESIGN NAME:
Xiao Guan Tea

PRIMARY FUNCTION:
Package

INSPIRATION:
With a visually pleasing tone, it is stylish and exquisite, breaking through the traditional expressions and full of fun. The brave and skillful Qin solders in warfare, the galloping horses with carriage carrying the tribute tea of the master making, this is the collision of Qin culture and tea culture, and also the interweaving of history and modernity.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
As a new tea industry in the “modernist chinese tea”, allowing chinese tea to have a modern aesthetic. xi'an, as the ancient capital of the 13th Dynasty, has a rich history that has nurtured many city signs and cultural symbols. After the xiaoguancha tea meeting xi'an, will be the intersection of tradition and modernity, the integration of culture and fashion.

OPERATION / FLOW / INTERACTION:
Drawing inspiration from the Qin terracotta warriors and horses that best represent the history of Xi'an, creating a picture of walking world with a small can, Sparks from Xi'an and the new tea culture. Under this creative appeal, the compatibility of the picture will face many challenges. Therefore, through the creative core of fun and integration, the rich and interesting pictures and scenes will eventually be presented in final.

PROJECT DURATION AND LOCATION:
The project started in May 2018 in Xi'an and finished in January 2019 in Xi'an

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
screen printing,Hot stamping, stamping

SPECIFICATIONS / TECHNICAL PROPERTIES:
32cmx8cmx8cm

TAGS:
Xiao Guan Tea, Terracotta Warriors, Hang Yong

RESEARCH ABSTRACT:
Illustrator / Xiaomi Huang Creator / Yong Hang

CHALLENGE:
When the Chinese new tea culture meets the heavy Qin culture, the compatibility of the picture will face great challenges. With the creative idea of fun and fusion, Qin solders, carriages and horses and tea are integrated into one, creating enough scene and imagination space. The bright color matching also makes the picture more vivid.

ADDED DATE:
2019-02-19 13:21:22

TEAM MEMBERS (1) :
Yong Hang, Zhengyang Gu

IMAGE CREDITS:
Creator / Yong Hang
Copywriting / Zhengyang Gu
Illustrator / Xiaomi Huang


Visit the following page to learn more: https://www.xiaoguantea.com/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Nice creative

PROFILE:
The small pot of tea lasted for four years and invited eight authoritative tea masters in the industry as the chief product manager of the corresponding eight small pots of tea. These masters use the best tea making techniques and accumulated experience over the years to check the quality of small pots of tea, and endorse the quality of small pots of tea with years of industry credibility.

NOMINATION DETAILS

Xiao Guan Tea Package by Huang Yong is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Huang Yong is also kept secret. This information will also be available later.
AWARD DETAILS

Xiao Guan Tea Package by Huang Yong is Winner in Packaging Design Category, 2018 - 2019.



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