Water Corporate Identity by Aurika UAB

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DESIGN DETAILS
DESIGN NAME:
Water

PRIMARY FUNCTION:
Corporate Identity

INSPIRATION:
Aurika WATER is the result of the need for self-promotion item to communicate corporate activities and goals. These are stimulation of creativity and development of technologies for value-added packaging. Water was chosen due to its extensive use. Inspiration for labels occurred in the label production site itself. Printing inks waste tanks appeared to have artistic value and were captured in photos. Photos inspired the main idea of label graphic design- imitation of stroke.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Each bottle is unique due to personalized label. Starting with 500 unique designs it evolved into unlimited amount. Graphic pattern changes on each bottle. Product name is given in 21 language that current company visitors speak. Visual identification for carbonated or still water is created by dominating active or passive colors respectively. Multi-layer printing enables opaque vivid graphics from both sides of the bottle. Visual impression is enhanced by spot wet-touch tactile surface.

OPERATION / FLOW / INTERACTION:
Personalization brings the highest engagement. Some visitors find it attractive to find WATER in their language far from their country of residence while others use a chance to learn WATER in different languages. Interaction is also enhanced by the possibility to choose a bottle with the image they prefer. Due to dominant colors visitors easily identify still or carbonated water without reading the label. Company visitors also recognize Aurika in WATER as it presents company with its personal approach, creativity, technological know-how and interest in sustainability, not to mention the story about converting inks waste into creative design.

PROJECT DURATION AND LOCATION:
This project started in November, 2017 in Kaunas and continues. It was published on one of the most prominent packaging design website Packaging Of The World.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Variable data printing with automated algorithm was used to generate unique label designs during the print run. Label design in size and shape was adapted to the existing commercial product for contract manufacturing. Labels are printed by roll-fed digital printing. Primary packaging is glass bottle.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Specially developed thinner glass bottle was one the main reasons when choosing the certain product to become branded Aurika WATER. One label was applied instead of two in order to reduce the consumption of virgin plastics. Thus final product combines aesthetics, packaging communication and sustainability. It also makes contract manufacturing easy and cost effective. Label raw material contains wash-off adhesive. It makes entire packaging a part of returnable packaging system.

TAGS:
Personalization, Variable data printing, Mosaic design, Design automation, Digital printing, Personalized labels, Water label

RESEARCH ABSTRACT:
The research was simple- a list of criteria was formed that new corporate item should comply with. Branded Water seemed to fit the best because it is practical (visitors often ask for water), cost-effective, widely used (used inside and outside company in corporate events, etc.), presents activities (label printing ), responds to market trends, evokes emotions ant communicates corporate values such as personal approach, technological know-how, creativity.

CHALLENGE:
This design originates from flexo printing inks waste. It depends on label printed. Time and creative thinking for printing operator were essential in order to notice the label with potentially right waste to be captured. Set up of algorithm for automated design generation during print run in order to create unique labels yet keep necessary colors for visual identification of water types also required additional effort. It was also needed to fit graphics and compulsory consumer information on one label instead of two.

ADDED DATE:
2019-02-19 08:55:00

TEAM MEMBERS (3) :
Creative direction: Justas Ivanauskas, Graphic design: Vytaute Zoviene and Inks waste photography: Marius Turauskas

IMAGE CREDITS:
Aurika UAB

Visit the following page to learn more: http://www.aurika.lt/en/unique
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Aurika UAB

PROFILE:
Aurika UAB is flexo printing house, label and packaging manufacturer. Today it is mostly recognized for its ability to combine creative thinking and technological know-how that result in value-added labels and packaging. Located in Lithuania, Aurika was founded in 1991. With sales exceeding €44 mln. and staff around 400 employees across two production sites for primary and secondary packaging it is considered to be one of the leading flexo printing houses in The Baltic region. Over 70% of production is exported to western and northern Europe, particularly to Germany and Scandinavia.

NOMINATION DETAILS

Water Corporate Identity by Aurika Uab is a Nominee in Packaging Design Category.

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AWARD DETAILS

Water Corporate Identity by Aurika Uab is Winner in Packaging Design Category, 2018 - 2019.



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