SKT Facade Kinetic Media by Easywith

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DESIGN DETAILS
DESIGN NAME:
SKT Facade

PRIMARY FUNCTION:
Kinetic Media

INSPIRATION:
We draw out the graphic motif, Cube, from mobile. We composed motion films into 4 stages of graphics that contain Autonomous Vehicle, 360 Video Call, Quantum cryptography, AI Service, Smart Home, IoT, Public Safety services by using icons and titles. The icons and titles are delicately delivering the keywords based on unity and simplicity in order to harmonize with the kinetic facade.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Kinetic Media Facade has been built as an attraction medium to promote the SK Telecom booth of Mobile World Congress 2018 in Barcelona, Spain. Kinetic Media Facade contains SK Telecom’s main keyword, 5G, and it effectively led people's attention by viewing motion graphics with flexible movements of the facade.

OPERATION / FLOW / INTERACTION:
We located the Facade at the entrance of the exhibition hall to let people hard not watching it. Its humongous size and eye-catching movements were enough to make people stop and watch, creating an opportunity to gather people to the booth. In addition, people can see the brief summary through the wall before entering the exhibition space so that helps them to get involved easily.

PROJECT DURATION AND LOCATION:
Mobile World Congress 2018 in Barcelona, Spain.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
The entire facade is a 10 x 20 array of square modules. 6 x 4 and 4 x 4 of square modules are one set and they are designed to be moved by one motor. There are five motors total and they run the square modules through the network servers: the main server, the LED server, and the LED sender box.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The dimension of the Kinetic Media Facade is 2600 x 1400 x 5400(h)mm. The space of the control room is 2600 x 1600 x 5400(h)mm. The arrangement of the square modules is 10 x 20, the size of each square is 250 x 250mm, and the weight is 30 kg. The motor uses an AC Servo and all of these controls are controlled by PC. The electric input is 380 V (50 / 60 Hz) and the electric power is about 40kw. The total weight is about 6 tons.

TAGS:
Pop-up / Installation / advertisement / Kinetic / Media Wall/Facade

RESEARCH ABSTRACT:
Visitors of MWC is expecting to see the technologies and trends that will drive the mobile industry around the world. In order to meet these needs, we have designed a complex media kinetic Media Facade, a collaboration of technology and content that aims to provide innovative and experimental visuals and to attract people's attention. In order to promote 5G, the main keyword of SK Telecom, we built kinetic signage that can show fast movements and message of fast gigabyte internet.

CHALLENGE:
MWC, where so many innovations and technologies are already born, is very hard to create something new. We decided to rebuild that by combining kinetic media and content media rather than create thing from the bottom. Therefore, we have re-invented the Kinetic Media Facade that has never been seen before.

ADDED DATE:
2019-02-18 06:39:46

TEAM MEMBERS (1) :
Easywith

IMAGE CREDITS:
Easywith

Visit the following page to learn more: http://www.easywith.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Easywith

PROFILE:
‘Interactive Digital Signage Platform’ and ‘Retail Digital Service Development’. Easywith has managed and accomplished over 100 projects domestically and internationally since its inception in 2006. Further, Easywith has credited for the professionalism in the multi-media field by providing innovative service experience accordingly to clients’ needs through the close collaboration system among six teams.

NOMINATION DETAILS

Skt Facade Kinetic Media by Easywith is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Skt Facade Kinetic Media by Easywith is Winner in Interior Space and Exhibition Design Category, 2018 - 2019.



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