Kailani Magnesium Packaging by Arome Agency

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DESIGN DETAILS
DESIGN NAME:
Kailani

PRIMARY FUNCTION:
Magnesium Packaging

INSPIRATION:
Inspired by minimal packaging like health and sport's one. Arome Agency tried to create modern identity and packaging, attractive to young people who tried to live a healthy life.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Kailani was created to offer you a 100% natural magnesium supplementation method that is easily absorbed through the skin. Transdermal application is the safest and most effective way to raise bodies magnesium level. Kailani takes pride in the quality and effectiveness of its products. Presented in environmentally friendly packaging, the Kailani product range is suitable for the whole family and has been designed to promote health and well-being.

OPERATION / FLOW / INTERACTION:
Arome has created a modern packaging that is really attractive and in the mood of our time. The packaging needs to be reassuring and understandable really easily cause it targets consummers that are looking for a healthy and athletic life. The use of the products is very easy and quick.

PROJECT DURATION AND LOCATION:
The project started on november 2018 in Avignon. And it ended on april 2019 in Avignon too. it takes us 5 months to create the identity, the packagings and also a website shop for Kailani products.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Arome Agency has created waterproof and oilproof labels for a better and easier use of the product. Arome wanted usefull packagings that can be both used at home and in traveling. Arome needed small and resistant packagings that fits every style of use.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Magnesium oil and gel : 100 ml Size of the labels : 3,5 x 8 cm Magnesium flakes : 500g Size of the labels : 7 x 11,5 cm

TAGS:
Minimal, Health, Sport, Modern, Natural

RESEARCH ABSTRACT:
The labels are composed of the identity of Kailani, created by us, and the name of the product. We have combines the modernity, the sobriety and a reminder of the sea, where does this magnesium comme from, with the wave. The new consumer trends is centered on the search of well being, staying healthy and used the most natural products you can. The use of the wave on our label is also really important cause the sea is a symbol of well being and peace. It reminds the consumer that the product is natural and good for him and is body.

CHALLENGE:
The challenge for the creation of this packaging is that this product is new market. So we needed to work on a design that is in tune with our times, and our values : sobriety, efficiency... But on another side, customers that are looking for that kind of product known what they wanted. So we needed to be right on the promise of the product and create a packaging who will meet all the customer's expectations.

ADDED DATE:
2019-02-16 16:17:02

TEAM MEMBERS (3) :
Delphine Goyon, Catherine Alamy and RĂ©mi Vicente

IMAGE CREDITS:
Arome Agency, 2019.

Visit the following page to learn more: http://www.arome.fr/
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CLIENT/STUDIO/BRAND DETAILS
NAME:
AROME

PROFILE:
Kailani Magnesium is a small family business in the south of France that is passionate about health and well-being. This society contacted us to create all their identity, packagings and website of the brand.

NOMINATION DETAILS

Kailani Magnesium Packaging by Arome Agency is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Kailani Magnesium Packaging by Arome Agency is Winner in Packaging Design Category, 2019 - 2020.



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