Fiveism x Three Mens Cosmetics by Yuta Takahashi

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DESIGN DETAILS
DESIGN NAME:
Fiveism x Three

PRIMARY FUNCTION:
Mens Cosmetics

INSPIRATION:
We researched both sexes' behavioral patterns so that men can use this product naturally in their everyday lives. From there, we were able to come up with a stick-like, bar shaped design allowing a man's big hands to be able to easily and stylishly apply makeup. Designed with ease of use in mind, draw curves naturally as this item naturally fits in your hand.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
We designed product, package design for Fiveism x Three, the industry's first makeup-centered cosmetic brand for men. Made by researching men's behavioral psychology. We designed this bar shaped product to be used as an extension for most daily activities like shaving or brushing teeth. It is stylish and easy to use. The brand's concept is Individuality. Unbound by age, gender, or common sense, we aim to let anyone express themselves for who they are as unique individuals.

OPERATION / FLOW / INTERACTION:
Under the same brand, Stealth Makeup casually highlights the subtleties of men's physique, tidying up their faces and giving off a sense of cleanliness. This bar-shaped product focuses on the sound it makes when the cap is opened or closed, stealthily masking the noise. This product includes a handle designed for men with big hands who have trouble using women's eyeshadows. This product fits snuggly in your hand, compatible to your circumstances.

PROJECT DURATION AND LOCATION:
This project started development in Tokyo, Japan in October 2017 and was completed in July 2018. The product announcement was made in August 2018.

PRODUCTION / REALIZATION TECHNOLOGY:
For the face, this product comes with a makeup base (5 colors), foundation (15 colors), concealer (6 colors), highlight (3 colors), shadow (5 colors), powder bar (3 colors), makeup remover, and a foundation brush. For the eyes, eyeshadow (6 colors) and eyebrows (5 colors). For the lips, lipstick (3 colors). Freely create ideas for your eyes, lips, cheeks, and hair with (10) multiple-use colors. Nails (10 colors). 72 items are on sale as of February 2019.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Naked Touch Moisturizer, Width 31.8mm x Depth 31.8mm x Height 127mm. Naked Complexion Bar, Width 25.4mm x Depth 25.4mm x Height 127mm. Eye Shade Trance, Width 38.1mm x Depth 11.4mm x Height 76.2mm. Eyebrow Stick, Width 10.6mm x Depth 10.6mm x Height 127mm

TAGS:
cosmetic, mens, productdesign, packagedesign, identitydesign, Japan, minimal, minimalism

RESEARCH ABSTRACT:
We ordered women's makeup and repeatedly applied them in front of a mirror every day. We wanted to understand and experience cosmetics, a culture unique to women which has been developed throughout the course of history. Approaching cosmetics from all sorts of angles such as both sexes' viewpoint, behavioral patterns, and psychological cravings, we were searching for the best answer.

CHALLENGE:
Makeup is not in men's culture, so we had to create it from the very beginning. If we only just change women's cosmetics' texture, logo, and color and sell them, we believe it would not answer to men's fundamental needs. So we sought an innovative design that could be naturally used as an extension of everyday life.

ADDED DATE:
2019-02-16 16:15:47

TEAM MEMBERS (1) :


IMAGE CREDITS:
Image 1: Photographer Yuta Takahashi, 2018
Optional Image 1: Photographer Yuta Takahashi, 2018
Optional Image 2: Photographer Yuta Takahashi, 2018
Optional Image 3: Photographer Yuta Takahashi, 2018
Optional Image 4: Photographer Yuta Takahashi, 2018


PATENTS/COPYRIGHTS:
Copyrights belong to Yuta Takahashi, 2018

Visit the following page to learn more: http://yutatakahashi.jp
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Fiveism x Three

PROFILE:
Fiveism x Three is a cosmetic brand that was born for the sake of anyone to freely express themselves, as the only existence different from others, free from gender, age, national borders, common sense, and prejudice. The brand concept is individuality. That is, limitless self-expression transcending stereotypes. Everyone has new possibilities hidden within themselves.

NOMINATION DETAILS

Fiveism X Three Mens Cosmetics by Yuta Takahashi is a Nominee in Beauty, Personal Care and Cosmetic Products Design Category.

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AWARD DETAILS

Fiveism X Three Mens Cosmetics by Yuta Takahashi is Winner in Beauty, Personal Care and Cosmetic Products Design Category, 2018 - 2019.



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