Sheikh El Burger Logo Branding by Moataz Mohamed

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DESIGN DETAILS
DESIGN NAME:
Sheikh El Burger

PRIMARY FUNCTION:
Logo Branding

INSPIRATION:
I got the inspiration from the Arabian culture and how it is very strong, so I took the mustache as a theme to the logo and linked it to the burger brand to reflect how the food will be well served and bold burger

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
What makes this logo different is the simplicity of the design, theme and the mustache element added the bold reflection of the burger sandwich, also the bold Arabic typo added a beautiful mix to each other.

OPERATION / FLOW / INTERACTION:
The operation and the flow was smooth because when the art part was done, I recommend to the client all the easy methods that can help him from the materials and simulations to imagine how his packaging will look like after printing.

PROJECT DURATION AND LOCATION:
The project started in May 2018 in Egypt and finished in June 2018 in Egypt, and was exhibited in Doha , April 2018.

PRODUCTION / REALIZATION TECHNOLOGY:
I was responsible for the art Part and to recommend the production materials only, All production dimensions and print was recommended by the production house.

SPECIFICATIONS / TECHNICAL PROPERTIES:
- Burger box recommended Weight of paper 350 gm. (Craft paper) - Fries box recommended Weight of paper 350 gm. (Craft paper) - Food wrapping paper recommended Weight of paper 60 gm. - Delivery paper bag recommended Weight of paper 160 gm.(Craft paper)

TAGS:
Branding, logo design, logo branding, burger

RESEARCH ABSTRACT:
In the Arabian culture, the word “Sheikh” is slang for the highest ranking one can attain for their gratitude, fairness, humbleness and positive leadership. This is how we positioned our brand: slang that our target could relate to and literally say in their everyday communication. Slang that translates to quality, heritage and market leadership.

CHALLENGE:
How to make a typo wording matches with the mustache theme to present a logo design reflects the culture side with modern and smart look and feel, and how this design will fit on all the product materials.

ADDED DATE:
2019-02-15 11:55:29

TEAM MEMBERS (1) :


IMAGE CREDITS:
Moataz Mohamed, 2018.



CLIENT/STUDIO/BRAND DETAILS
NAME:
Moataz Mohamed

PROFILE:
My branding is a simple description of my personality filled with art, intellectual creativity and a contemporary lifestyle that highlights the features of my work and my life. The line expresses the vitality, the art and the independent thought that stems from his own ideas, which help in an unlimited artistic presentation that highlights my vital personality.



NOMINATION DETAILS

Sheikh El Burger Logo Branding by Moataz Mohamed is a Nominee in Advertising, Marketing and Communication Design Category.

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AWARD DETAILS

Sheikh El Burger Logo Branding by Moataz Mohamed is Winner in Advertising, Marketing and Communication Design Category, 2018 - 2019.



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COMMENTS
Giulia Esposito Comment #8766 on December 26, 2022, 12:16 pm
I am truly impressed by this wonderful design. The creativity and detail that has gone into this Logo Branding is outstanding. It is evident that a lot of thought has been put into this work, and it shows. The colors, typography and overall aesthetic of the design all come together to form a harmonious end result. I love the way this design can be used to create a strong, memorable brand image. It is clear that this design is a winner and deserves recognition. Congratulations to Moataz Mohamed for this excellent work!
Adam Harris Comment #60407 on January 3, 2023, 10:17 pm
I am truly impressed by the creativity and ingenuity of Sheikh El Burger's logo design. The bold reflection of the burger sandwich combined with the bold Arabic typo makes for an eye-catching and memorable logo, while the mustache element adds a unique touch of flair and culture to the design. It's clear that this logo was designed with thoughtful research and consideration into the Arabian culture and the slang of the target audience. Such attention to detail and commitment to quality is what makes Sheikh El Burger a truly remarkable logo and worthy of the A' Design Award.
Chloe Turner Comment #69199 on January 4, 2023, 2:18 am
I am in awe of this logo design! The use of an Arabian style mustache to reflect the boldness of the brand's burger is simply brilliant. It is a perfect combination of culture and food which creates a unique look that stands out from the rest. The colors are balanced and the details are subtle yet powerful, making it a memorable and eye-catching logo. Congratulations to Moataz Mohamed for creating such an amazing logo and for winning the A' Design Award!
Mark Allen Comment #70725 on January 4, 2023, 3:02 am
This award-winning work is a perfect blend of contemporary design and cultural heritage. It effortlessly captures the essence of the brand and communicates its message with clarity and elegance. The logo is simple yet powerful, making it a great choice for any advertising or marketing campaign. The use of bold colors and typography adds a modern touch that will resonate with the target audience. Congratulations to the designer for creating such an impactful design!
Elisabeth Clark Comment #72191 on January 4, 2023, 3:45 am
I'm absolutely thrilled to see Moataz Mohamed's work, Sheikh El Burger, awarded with the A' Design Award! The design is so simple yet so powerful, and the mix of the bold reflection of the burger sandwich and the bold Arabic typo is truly unique. I'm also very impressed with the research Moataz Mohamed has done and the inspiration they drew from the Arabian culture. The use of the word “Sheikh” as slang for the highest ranking one can attain for their gratitude, fairness, humbleness and positive leadership was a brilliant stroke of genius. This work is truly deserving of the award, and I'm proud to have seen it receive the recognition it deserves!

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