Haiku Hood by Fabrizio Crisà

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DESIGN DETAILS
DESIGN NAME:
Haiku

PRIMARY FUNCTION:
Hood

INSPIRATION:
Haiku is the line of Elica hoods that best summarises the essence of lines, performance and materials. The name is inspired by a Japanese poem characterised by essential writings combined with the richness of conceptual suggestions. This new Elica extractor system is in fact the result of the desire to simplify and create a pure form, freeing it of superfluous elements while at the same time enriching it with different contents that work together in harmony. Haiku takes inspiration from the traditional t-shaped hoods with a modern aesthetic.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Haiku is a range of hoods that combine form, materials and performance. Haiku is a form of Japanese poetry characterised by a minimalist written form but rich in conceptual content and meaning. As the name suggests, the Haiku hoods epitomize simplicity of form yet offer a host of features which sit in complete harmony. Haiku is available in wall versions of 32, 60, 90 and 120 cm and in island versions of 32, 120, 180 cm.

OPERATION / FLOW / INTERACTION:
Haiku has a simple yet intuitive button dashboard, in transparent plastic that complements the clean design. It can be used to control the aspiration and the light. The user experience goes beyond the aesthetic. The hood is one of the most silent products on the market. Even at maximum speed the decibel are very low, providing a pleasing experience in the everyday use.

PROJECT DURATION AND LOCATION:
The project started in January 2017 in Fabriano (Italy) and finished in April 2018 when was exhibited in Salone del Mobile Eurocucina 2018.

FITS BEST INTO CATEGORY:
Home Appliances Design

PRODUCTION / REALIZATION TECHNOLOGY:
An innovative solution designed for wall-mounted installation in the 32cm, 60cm, 90cm and 120cm versions and for islands. In the wall mounted version, Haiku features a high-tech system that offers maximum installation flexibility, allowing the depth to be adjusted from 32cm to 38cm so that the hood is always aligned with the kitchen wall units. Technologies used are fusion for the cast iron grids, water jet for the foreground panel, injection moulding for plastic components and industrial folding for the chimney.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Haiku hoods epitomize simplicity of form yet offer a host of features: an island 320, 1200, 1800 mm and a wall mounted version 320, 600, 900, 1200 mm and the installation depth is adjustable from 320 mm to 380 mm. Elica, the first on the market, proposes for Haiku SHIFT 3238 an innovative system of wall staff, thanks to which the installation operations are carried out. Haiku can be positioned either in line with the shelves or in such a way as to increase the work space on the hob.

TAGS:
Simple, Custom, Finiture, Performance, Elegance, Modularity, Innovation

RESEARCH ABSTRACT:
The research behind Haiku started after an intense benchmark. Second step was to interrogate the target consumers, high end segment of kitchen owners, and investigate their needs to better provide a product that could integrate inside the kitchens. This step includes market research, focus group and data analysis. The aim was to collect as much market insights as possible about shelves depth in the kitchen and then start the design process keeping them in mind: simplicity and elegance were the musts.

CHALLENGE:
Low consumption, low noise, LED lighting are the features of Haiku. But Haiku brings also poetry in the costumer life. It's a object that tells more than a normal cooker hood, the simplicity yet the richness of the materials are blended together in delivering a product that is disruptive.

ADDED DATE:
2019-02-15 10:23:39

TEAM MEMBERS (1) :
Fabrizio Crisà

IMAGE CREDITS:
Fabrizio Crisà, 2018.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Elica Spa

PROFILE:
Elica, headed by the Chairman and CEO, Mr. Francesco Casoli, and led by the CEO Mr. Antonio Recinella, has been operating in the kitchen hood market since the 1970’s. With 3,800 of hoods and motors, Elica can boast a production platform consisting in seven factories based in Italy, Poland, Mexico, India and China. employees and an overall annual production of over 20,9 million pieces Elica Corporation’s main business areas are: 1. cooking area: Elica designs, produces and markets domestic kitchen hoods, under its own brand or under leading international household appliance and kitchen producers’ brands (Whirlpool, Electrolux, IKEA, Indesit Company, Bosch-Siemens, Haier etc...), hobs and, for the Asian market, ovens and terilizers 2. motor area: Elica designs, produces and markets electric motors for household appliances, hoods and boilers for domestic use, under the FIME brand. Listed in the Milan stock market since 2006, on the Italian Electronic Stock Exchange Market – STAR segment– Elica is the world leader in terms of units sold in the domestic hoods market. FIME holds a leading position in Europe in the designing, production, and marketing of electric motors for heating boilers and household appliances. Extensive experience, great attention to design, high quality, refined materials and state of the art technologies guaranteeing maxing efficiency and reduced energy consumption, are the reasons why Elica Corporation stands out in the reference market. Thanks to these key factors, Elica has also been able to revolutionize the traditional image of kitchen hoods: not just simple accessories, but unique design objects that improve the quality of your life.

NOMINATION DETAILS

Haiku Hood by Fabrizio Crisà is a Nominee in Home Appliances Design Category.

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AWARD DETAILS

Haiku Hood by Fabrizio Crisà is Winner in Home Appliances Design Category, 2018 - 2019.



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