TAETEA Tea Experience and Retail by Jie Liu

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DESIGN DETAILS
DESIGN NAME:
TAETEA

PRIMARY FUNCTION:
Tea Experience and Retail

INSPIRATION:
This designer believes that tea is not only a culture, but also a fashionable drink. Therefore, in spite of the production and promotion of Chinese tea drinks, the store design of TAETEA does not use the popular design element of "Oriental Artistic Conception", but instead uses more diverse design language to transform abstract artistic expression into perceptible spatial language and to increase benefits for commercial operation.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
In the design of this project, the designer subverts many traditional things. The first is to simplify the elements and design the installation art in space. The second is to make a material change. The whole space is not only a simple artistic expression, but also a solution to the limitations of the original space. It is not necessary to taste tea in an antique environment.

OPERATION / FLOW / INTERACTION:
A rotating staircase connected to the first and second floors is set up at the main entrance, and smart glass blades are designed around the stairs, just like a tea tree extending upward. People can experience this device with different feelings in the space.

PROJECT DURATION AND LOCATION:
The project started in December 2017 in Kunming and finished in September 2018 in Kunming.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
In order to fully show the brand culture of TAETEA, the designer combines stainless steel materials with wood products, and chooses red as the main color of the space.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The project covers a total of 300 square meters. There is no colorful interior to render, nor complex elements to build, so that the design returns to the pure essence, thus creating a natural and comfortable environment.

TAGS:
Interior, Commercial, Tea Experience, Retail, Nordic style, Light luxury, Texture

RESEARCH ABSTRACT:
This project is located in the commercial area of Kunming Qicaijunyuan. TAETEA itself is a chain brand with cultural origins. Nowadays, tea drinks bring people more of an experiential feeling. In order to attract people's attention through design, we need to break through the past practices while following the principles.

CHALLENGE:
It is a specific space based on oriental life and customs. Therefore, how to break through the definition of traditional space on the basis of traditional culture is a question we should consider.

ADDED DATE:
2019-02-15 04:06:53

TEAM MEMBERS (3) :
Design Director: Jie Liu, Executive Designer: Huiyin Wu and Assistant Designer: Mengjie Peng

IMAGE CREDITS:
Image #1: Photographer Chuan He, Bar, 2018.
Image #2: Photographer Chuan He, Entrance, 2018.
Image #3: Photographer Chuan He, Experience Area, 2018.
Image #4: Photographer Chuan He, VIP Rest Area, 2018.
Image #5: Photographer Chuan He, Stairs Details, 2018.

PATENTS/COPYRIGHTS:
Copyrights belong to Jie Liu, 2018.

Visit the following page to learn more: http://uee.me/aMgc9
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Yizhitang Design

PROFILE:
Yizhitang Space Design is an ambitious interior space design company. We firmly believe in the power of design and innovation. We believe that interior design affects our living environment and meets new demands. Therefore, we are not confined to the limitations of traditional modernism on the differentiation of space functions, on the contrary, we are always looking for more possibilities that are not easy to meet. Adhering to the working style of the studio, the company emphasizes the balance between the exertion of each designer's innovative spirit and the landing of the works. We hope that the designers can continuously exert their creativity at all stages of the project development.

NOMINATION DETAILS

Taetea Tea Experience and Retail by Jie Liu is a Nominee in Interior Space and Exhibition Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Jie Liu is also kept secret. This information will also be available later.
AWARD DETAILS

Taetea Tea Experience and Retail by Jie Liu is Winner in Interior Space and Exhibition Design Category, 2018 - 2019.



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