Xinhui The West Coast Center Presentation Sales by David Chang

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DESIGN DETAILS
DESIGN NAME:
Xinhui The West Coast Center

PRIMARY FUNCTION:
Presentation Sales

INSPIRATION:
When designing the project, we should highlight its cultural background, take traditional Chinese calligraphy art and silk fine brushwork as inspiration source, extract the essence of calligraphy and painting, embody the spiritual realm of magnanimity, elegance, dignity and magnificence, and use modern decorative techniques of combination of Chinese and Western to create a space situation suitable for ancient times, suitable for modern times, rich and handsome.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Jiangmen, where Xinhui is located, is the origin, main battlefield and growth pole of the Zhuxi Strategy, building the advanced equipment manufacturing industry belt on the West Bank of the Pearl River, pushed by the provincial Party Committee and the provincial government. Driven by the development strategy of the new town of the Zhuxi hub, Xinhui District will usher in a new development opportunity and become the first portal area radiating from the Pearl River Delta to the west of Guangdong Province.

OPERATION / FLOW / INTERACTION:
As a sales center of real estate, we strive to realize the multi angle and 3D functional attributes of a large scale comprehensive space in the design, and arrange and distribute them according to the radial form of the center. In addition to matching the sales process, the plane functional layout also takes into account the reception capacity of the guests when opening or activities.

PROJECT DURATION AND LOCATION:
Commencement of design: September 2017 Completion time: April 2018 Location: Guangdong, China

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
In the choice of space material, the diversified materials such as metal, peacock blue jade, grey mirror and so on are used to brighten the space, which gives the space a brand-new and bright flavor of the times. In the soft-wear aspect, the soft-wear design theme is the land of fishery and agriculture, which combines the long history and unique Lingnan customs of Xinhui. The unique cultural characteristics of Xinhui will also be integrated into the design of various spaces.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Total area: 950 square meters Height: highest 13.5 m, lowest 2.92 m

TAGS:
Luxury, Design, Interior Design, Classical, Formal, Clubhouse, Sales Presentation

RESEARCH ABSTRACT:
During the interior design of the project, the designer went to Xinhui to inspect its geological texture and regional context. On the basis of understanding the background of real estate, integrating the culture and history of overseas Chinese in Xinhui, Lingnan culture and researching the use of regional functions, the design elements of hardcover and softcover are penetrated, and the boundary between natural landscape and artistic treatment is integrated.

CHALLENGE:
Inspired by the patio in Lingnan Architecture, the designer constructed a 14 metre glass vault in the center of the central axis of the space, which not only made the space look grand, but also skillfully introduced natural light into the interior. The shape of the glass vault is characterized by the spacious Western Renaissance decoration, hanging black metal chandeliers and richness. The unique Liangtuo makes the space returning to the nostalgic image of Nanyang flavor. In the large contour of European linearity, it adds the friendly and natural local humanistic flavor of Xinhui.

ADDED DATE:
2019-02-14 09:38:53

TEAM MEMBERS (13) :
Design Director: David Chang, Designer: Chris Lu, Designer: Hui Wang, Designer: Qingshan Li, Designer: Xianhui Lu, Designer: Xiaomin Liu, Designer: Jolin Fan, Designer: Cynthia Liang, Designer: Lily Liu, Designer: Yiying Du, Designer: Berry Ling, Designer: Michelle Feng and

IMAGE CREDITS:
Ivy Photography Production

PATENTS/COPYRIGHTS:
Copyrights belong to David Chang Design Associates International, 2019

Visit the following page to learn more: http://www.dcida.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
David Chang Design Associates International

PROFILE:
DCDA (David Chang Design Associates International) is an international design company specializing in high-end residential show home, marketing sales centers, clubhouses, bespoke private residence, retail, and hospitality including procurement. The firm was originated as a small design studio in Vancouver, Canada in 1998, later incorporated in 2004, and established offices in Guangzhou in 2006 and Beijing in 2009 to provide space planning, interior design and soft furnishings services for major real estate developers in China. Completed real estate projects in Beijing, Shanghai, Tianjin, Chongqing, Guangzhou, Hangzhou, Shenyang, Kunshan, Dalian, etc. are well received by the industry and has been setting as the design standards for development and design collection. DCDA has a design team of more than 90 professional designers and an experienced project management team. Type of projects encompasses villa, apartments, sales centers, clubhouses, and hotels for developers as well as private client projects, etc. Locations of projects are spread out throughout North America and Asia. Innovative designs have won numerous honorary awards from Canadian design associations and other perspective areas. DCDA’ s team of passionate and inspired professional design team consistently adheres to a system of quality, consistently discovering the significance of the practicality of space and revelation of details, and with the same enthusiasm for arts creating the ideal living space.

NOMINATION DETAILS

Xinhui The West Coast Center Presentation Sales by David Chang is a Nominee in Interior Space and Exhibition Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Xinhui The West Coast Center Presentation Sales by David Chang is Winner in Interior Space and Exhibition Design Category, 2018 - 2019.



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