Oceania Couch by Simon Haeser

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DESIGN DETAILS
DESIGN NAME:
Oceania

PRIMARY FUNCTION:
Couch

INSPIRATION:
Oceania is inspired by the Australian coastal landscape. The designer wanted to use his experience of Australia’s beautiful coastlines, taking influence from forms, shapes and colours inspired by the Australian landscape and culture.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The contemporary two-seater couch is suitable for sophisticated commercial interiors or will equally enhance the living space of the discerning design enthusiast. Oceania’s clean lines and flowing curves will embrace and comfort. The visual language of this project expresses the designer’s interpretation of Australian inspired design. The design reflects the bright and clear light of the beautiful summer days on Australia’s beaches and communicates this to those who interact with it.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
This product was developed over a period of 5 months and is currently exhibited with renowned Western Australian design retailer Ultimo Interiors.

FITS BEST INTO CATEGORY:
Furniture Design

PRODUCTION / REALIZATION TECHNOLOGY:
The prototype consists of laminated MDF, blackbutt veneer, powder coated mild steel, acrylic painted edges as well as a fabric which is appropriate for general domestic use.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 1780mm x Depth 800mm x Height 800mm Ergonomically correct dimensions were used for the seat height and depth (incl. upholstery)

TAGS:
Couch, Sofa, Handmade, Furniture, Upholstery, Timber, Craftsmanship, Australia, Coast, Wood, Laminated

RESEARCH ABSTRACT:
The form, functionality and aesthetics of this two-seater couch were carefully considered and designed; it was important to the designer that the user can appreciate the final product in its entirety, as well as each individual component. Material and colour choices were made carefully with consideration for compatibility. Depending on each component's quality and colour tone, other elements were adjusted or changed to achieve a strong harmony of all features.

CHALLENGE:
The design brief required the designer to explore and utilise the design process stages to develop a commercial product. The design process explored and investigated the notion of the Australian Design Identity - does it exist? The brief was to design a piece of contemporary furniture or a 3D object reflecting our human and material responses to our environment, culture, values and needs. The final product had to be an expression of the designer’s ideas and approach to design in response to this question.

ADDED DATE:
2019-02-11 03:55:35

TEAM MEMBERS (1) :


IMAGE CREDITS:
Paule Scantlebury

Visit the following page to learn more: https://www.instagram.com/haesermade/


CLIENT/STUDIO/BRAND DETAILS
NAME:
Simon Haeser

PROFILE:
Combining many of my passions, design allows me to explore the dialogue and co-existence between product and person. I gain personal satisfaction from each step of the creative process and the challenge of turning concepts into beautifully manufactured pieces. My goal is to do justice to the materials and show the synergy between inspiration and function. I strive to create designs that are aesthetically pleasing whilst comfortable to use, improve the experience and enhance the space.



NOMINATION DETAILS

Oceania Couch by Simon Haeser is a Nominee in Furniture Design Category.

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AWARD DETAILS

Oceania Couch by Simon Haeser is Winner in Furniture Design Category, 2018 - 2019.



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