Orange Mood Digital Ad by Julia Wagner and Vlad Greben

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DESIGN DETAILS
DESIGN NAME:
Orange Mood

PRIMARY FUNCTION:
Digital Ad

INSPIRATION:
Based on psycho-physiological influence of colors I decided that dominating color of interior will be orange because it has healing effect on human. It helps to produce endorphins , is associated on subconscious level as energy, happiness, joy, helps to get out of depression and fills with inner strength. To integrate orange colors into interior while holding in mind the main goal I chose the orange fruits by association method.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This interior was created to promote new furniture collections of different brands distributed by Raumbild GmbH. My goal was to create interior for living room full of joy, cheerfulness, life-energy, happiness, courage, positivism enhanced with surrealistic elements that would not be possible to create in actual photo-studio. Both the new collection of furniture and accessories of given brands and budget was taken in to account.

OPERATION / FLOW / INTERACTION:
This 3D visualization was created for online marketing purposes to represent new furniture collection of brands given by the client. The goal was to attract the attention of the customers and to give certain mood and feel to potential buyers. Interested client could look/feel full range of items represented in visualization in Augmented reality through the app in his/her space and recreate the concept in his/her own home. This visualization was used in client's website, design block and all other social media.

PROJECT DURATION AND LOCATION:
The concept was started and finished in August 2017 in München, Germany.

FITS BEST INTO CATEGORY:
Computer Graphics and 3D Model Design

PRODUCTION / REALIZATION TECHNOLOGY:
After final analysis of new furniture collections from the client I used Photoshop to create style and color combinations for selected items and also ArhiCad to create full interior to the smallest detail and prepare complete technical task for CG artist who would take the project to Cinema 4D to complete it. I made corrections in 3D scene to maintain the original concept of the project. I used Photoshop for final post-production.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The visualization of interior was created as digital Ad, which size is 3600 x 3120 px, 72 dpi.

TAGS:
Interior, Interior Design, digital art, living room, orange, oranges, blue, petrol, aquamarine, happy

RESEARCH ABSTRACT:
After analyzing psycho-physiological influence of colors on human, analysis of new furniture collections from the client I used Photoshop to create style and color combinations for selected items and also prepare complete technical task for CG artist who would take the project to Cinema 4D to complete it. I made corrections in 3D scene to maintain the original concept of the project. I used Photoshop for final post-production.

CHALLENGE:
The main challenge was the distance in communication with CG Artist and also converting the concept into 3D, in particular, the luminosity from the open door and the feel of motion of the orange fruits. Only after multiple corrections I was able to overcome this challenge and also thanks to great work of CG Artist. In the beginning of the project the concept wouldn't come through but because of hard work we finally achieved the desired goal.

ADDED DATE:
2019-02-10 11:37:49

TEAM MEMBERS (3) :
Visual Conceptionist, Interior Designer: Julia Wagner, and CG Artist: Vlad Greben

IMAGE CREDITS:
Image #1: CG Artist Vlad Greben, Orange mood, 2017.
Optional Image #1: CG Artist Vlad Greben, Orange mood, 2019.
Optional Image #2: CG Artist Vlad Greben, Orange mood, 2019.
Optional Image #3: CG Artist Vlad Greben, Orange mood, 2019.
Optional Image #4: CG Artist Vlad Greben, Orange mood, 2019.

PATENTS/COPYRIGHTS:
For copyrights: "Copyrights belong to Julia Wagner, 2018."

Visit the following page to learn more: https://bit.ly/2Edypqk
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Raumbild GmbH

PROFILE:
Тhe Raumbild GmbH company was specializing in developing App for furniture sales industry. The App incorporated augmented reality features for the customer to position 3D furniture objects, which could be selected from the online list of brands. The interior concepts were created to promote online new furniture collections of client`s brands.

NOMINATION DETAILS

Orange Mood Digital Ad by Julia Wagner and Vlad Greben is a Nominee in Computer Graphics and 3D Model Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Julia Wagner and Vlad Greben is also kept secret. This information will also be available later.
AWARD DETAILS

Orange Mood Digital Ad by Julia Wagner and Vlad Greben is Winner in Computer Graphics and 3D Model Design Category, 2018 - 2019.



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