Nissan GT-R Nismo GT3 2018 Web PDF Brochure by Junichi Yokoyama

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DESIGN DETAILS
DESIGN NAME:
Nissan GT-R Nismo GT3 2018

PRIMARY FUNCTION:
Web PDF Brochure

INSPIRATION:
Just like a saying a wise man keeps some of his talent in reserve, someone who is strong and truly talented does not show off his abilities. However people around him would sense the greatness hidden within. When representing a customer racing car, a general approach is to show a plenty of sizzling feeling from a circuit to express its racing capabilities and to have passionate explanations. However, we decided to use a cool approach with the idea of the saying described above Place Nismo gt3 2018 Spec in white cyclorama and trim the image with a full size of camera viewfinder. The machine overflowing power can be depicted with this approach. With a shot of the rear, the sound of high-frequency exhaust note running through a circuit can be revived back in our ears. This is exactly what we tried to achieve with this brochure. Without showing anything else, a perspective of people looking at the brochure can be expanded. To make it happen, we were obviously very particular about the details including selection of camera lens, choosing angles, trimming as well as design/layout and color control on the pages.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Nissan Motorsports International Co., Ltd. or also called Nismo is a subsidiary of Nissan Motor Company and is the in-house motorsports and performance division. And Nismo unveiled Nissan GT-R Nismo gt3 2018 Spec, a customer racing car. This brochure is created to introduce this evolved model of Nismo gt3 2018 Spec to the racing drivers who own racing vehicles and participate in amateur racings. This is a monster model improved to win the races. Its dynamic performance could be represented passionately with a sizzling feeling from a circuit but we took a cool approach instead. The racing machine was placed in a studio with white cyclorama and the same technic as a portrait shooting was used. An angle used to shoot the cockpit with various colorful switches brings a thrilling feeling towards the machines impressive racing capabilities. Once the engine is ignited, it suddenly changes to a machine filled with ultimate performance. Using a cool expressive style as if looking at the fact sheet helps to create great impression with this monster model. This is exactly what we tried to achieve with this brochure.

OPERATION / FLOW / INTERACTION:
The championship winning record is the most effective advertising activity for the potential customers. They become attracted to the machine capable of recording excellent results and start collecting informations proactively. Based on this behavioral principle, a digital brochure of Nismo gt3 2018 Spec is available in PDF format on the products page in Nismo website. A pull marketing methodology is implemented to attract prospective customers who are very active in information gathering. Obviously there are many customers considering a purchase globally but its number is limited. Therefore posting information on the website and waiting for their contact can be considered as a more effective marketing method. Also a customer racing car is built to order to meet a customer’s request although a production model is used as a base. In that sense, the brochure’s role should be to show the outline of this machine used as a base.

PROJECT DURATION AND LOCATION:
The Nissan GT-R Nismo gt3 2018 Spec made a debut in the global market in March, 2018. The brochure was released at the same time and will be used until the model gets updated.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
We tried to create a perspective of monster model demonstrating its overwhelming performance by using white cyclorama and placing only Nismo gt3 2018 Spec there. To make it happen, we were very particular about the details including selection of camera lens, choosing angles, trimming as well as design/layout and color control on the pages. Also we simply listed up a history of winning championship records as a fact, instead of explaining it with words. We believe showing the fact itself tells a story of the machines excellent potential. In addition, we included an interview article with a professional racing driver who engaged in development of Nismo gt3 2018 spec. He talked about how fun it is to drive 2018 spec and to race in a cool and quite speaking style.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Size: A4 with 19 pages, 210mm x 297mm A digital brochure available in PDF format on the Products page, Nismo website

TAGS:
E-graphics communications

RESEARCH ABSTRACT:
None

CHALLENGE:
Just like a saying a wise man keeps some of his talent in reserve, someone who is strong and truly talented does not show off his/her abilities. However people around him/her would sense the greatness hidden within. When representing a customer racing car, a general approach is to show a plenty of sizzling feeling from a circuit to express its racing capabilities and to have passionate explanations. However, we decided to use a cool approach with the idea of the saying described above Place Nismo GT3 2018 Spec in white cyclorama and trim the image with a full size of camera viewfinder. The machines overflowing power can be depicted with this approach. With a shot of the rear, the sound of high-frequency exhaust note running through a circuit can be revived back in our ears. This is exactly what we tried to achieve with this brochure. Without showing anything else, a perspective of people looking at the brochure can be expanded. To make it happen, we were obviously very particular about the details including selection of camera lens, choosing angles, trimming as well as design/layout and color control on the pages.

ADDED DATE:
2019-02-07 06:33:14

TEAM MEMBERS (1) :
Art Director: Junichi Yokoyama, Copywriter: Hiroyuki Arai and cgi: EGC D-PT/CG Creative

IMAGE CREDITS:
All image: EGC D-PT/CG Creative

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VOTE FOR THIS ENTRY

CLIENT/STUDIO/BRAND DETAILS
NAME:
Nissan Motorsports International Co., Ltd.

PROFILE:
Major business activities •Design and development of race and rally cars; entry into domestic and international races and championships; the gathering of feedback on the racing results •Promotion and management of domestic and international racing activities •Planning, development and sales of competition parts for production vehicles •Vehicle servicing, repair, modification and sales

NOMINATION DETAILS

Nissan Gt-R Nismo Gt3 2018 Web Pdf Brochure by Junichi Yokoyama is a Nominee in Advertising, Marketing and Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Junichi Yokoyama is also kept secret. This information will also be available later.
AWARD DETAILS

Nissan Gt-R Nismo Gt3 2018 Web Pdf Brochure by Junichi Yokoyama is Winner in Advertising, Marketing and Communication Design Category, 2018 - 2019.



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