Deshan Decang Wine Packaging by Wang Qi Jun

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DESIGN DETAILS
DESIGN NAME:
Deshan Decang

PRIMARY FUNCTION:
Wine Packaging

INSPIRATION:
The money used in ancient China was gold and silver, so the wallet was the wallet at that time. Everyone would change money into a silver wallet and deposit it in the wallet. This product was mainly made by the liquor bank. It quoted the shape of the wallet at that time and fitted the concept of the liquor bank.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Casting the shape of a purse with soft ceramics means that everyone's drink is a hidden treasure and future. So HYSC found a different design direction. With the fermentation of time, every bottle of wine will have a different taste. The concept of bank is no longer limited to money, and the wine is still valuable. It retains the natural elements, integrates the scenery of the brewing site, pursues the perfect details of each part, and screens in the collection.

OPERATION / FLOW / INTERACTION:
Embodying the wisdom of design and the concept of products, simplicity and not simplicity is HYSC sincerity, let him stand out in other similar. A well-rounded body is placed with gravity down and a heavy heart more stable.

PROJECT DURATION AND LOCATION:
The project started in August 2017 and ended in May 2018. The design was completed in Changsha, Hunan, and the proofing was carried out in Liling, Hunan, and the production was in Changde, Hunan.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Packaging uses environmentally friendly materials, non-locking structure; bottles use ceramic bottles, so that the wine can be re-fermented in the bottle.

SPECIFICATIONS / TECHNICAL PROPERTIES:
1L.Packaging is processed by hot pressing with environmentally friendly paper and box shape is made of unlocked structure.

TAGS:
Packaging Design, Environmental Protection Design, Collection Design, Bottle Design

RESEARCH ABSTRACT:
Show the elements of traditional life. In Chinese culture, wallets and sachets confirm the creativity of rich life and the "petty bourgeoisie" of that time. So HYSC decided to use this cultural symbol to embody the innovative concept of the liquor bank and to enhance people's sense of novelty and identity of the previous culture.

CHALLENGE:
How to make consumers accept the concept of liquor bank and let it form habit

ADDED DATE:
2019-02-02 13:47:36

TEAM MEMBERS (1) :
Designer:Wang Qi-jun,Design Assistant:Li Zhe-ying,Yi Xing

IMAGE CREDITS:
Wang Qi Jun, 2018.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Wang Qi-jun

PROFILE:
HYSC is a design studio focusing on the drinks, beverages and food industry. With the concept of "creation and sharing", HYSC is positioned as a "brand realist" and aims to build a "brand service industry chain with real value".

NOMINATION DETAILS

Deshan Decang Wine Packaging by Wang Qi Jun is a Nominee in Packaging Design Category.

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AWARD DETAILS

Deshan Decang Wine Packaging by Wang Qi Jun is Winner in Packaging Design Category, 2018 - 2019.



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