Heer Breastfeeding Bench by 52hours

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DESIGN DETAILS
DESIGN NAME:
Heer

PRIMARY FUNCTION:
Breastfeeding Bench

INSPIRATION:
The idea for heer first came to us when we witnessed a mother being shamed for breastfeeding in a public place. We thought the solution must be in design. Although breastfeeding in public becomes increasingly accepted, for various cultural, psychological or other reasons many mothers still feel uneasy about it. On the other hand, the places purposed for breastfeeding are rare, poorly designed, isolated and uncomfortable. Above all, they practically reinforce exclusion of mothers.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
heer is the world’s first ergonomically designed bench that enables mothers to comfortably breastfeed in public spaces. With heer, entire cities will become friendlier and more accessible to moms and babies. heer rotates, so moms can choose a position that suits them best. It gently rocks and calms both mom and baby. It has shields to offer privacy to moms that need it, and to protect babies from distraction when nursing.

OPERATION / FLOW / INTERACTION:
Designed and tested through several iterations, heer enables moms to take the most comfortable position, by effortlessly rotating and rocking the seat, a helpful feature that calms the baby when nursing. heer also includes the adjacent bench that provides seating for the persons accompanying the mother, such as the other child, or simply other passersby. It is shaped to adjust to various spaces and angles and allows quick installation.

PROJECT DURATION AND LOCATION:
It took four years to develop heer, as the initial idea had to be validated through multiple phases. It started in 2015 in Prague and the functional prototype was finished in May 2018 in Zagreb. The bench was exhibited in September 2018 at 100% Design fair in London.

PRODUCTION / REALIZATION TECHNOLOGY:
heer is committed to sustainability agenda, and the production will be based on environment-friendly, recyclable materials. The current functional prototype was made of composite materials: polyester resin/glass.

SPECIFICATIONS / TECHNICAL PROPERTIES:
4095 cm (length) x 577 cm (depth) x 1135 cm (height)

TAGS:
breastfeeding, inclusivedesign, urbandesign, streetfurniture, breastfeedingbench

RESEARCH ABSTRACT:
We conducted three cycles of Qualitative Research. Research objectives were: Needs assessment, Ergonometric assessment, Ergonometric validation and Contextual observation. We recruited 20 mothers, 2 groups: 1 small child/2 small children. Results were highly consistent: mothers need a comfortable place to nurse, but don’t want to be isolated. Current places purposed for breastfeeding are rare, poorly designed, isolated and uncomfortable. Above all, they practically reinforce exclusion of mothers.

CHALLENGE:
So far, practically the only criticism came at the ideological level from some feminists who argue that creation of designated spaces for breastfeeding only reinforces the stigma and encourages mothers to hide. We are familiar with the Critical Social Theory and this is something we have expected from the beginning. But our approach is practical, not ideological. We are not deciding whether mothers should breastfeed in public spaces or not. What we are trying is to offer a choice to those mothers who currently feel they don’t have it. We are glad that so many mothers understand this and support us.

ADDED DATE:
2019-02-01 19:15:52

TEAM MEMBERS (3) :
Nikola Knezevic, Ivana Preiss and Filip Vasic

IMAGE CREDITS:
Image #1: Photographer Marija Gašparovic, heer, 2018.

Visit the following page to learn more: http://www.inviteheer.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
52hours

PROFILE:
52hours is a product design studio from Prague working in product and service innovation. Its clients span from SMEs through to blue-chip enterprises across many industries including: Finance, Healthcare, Insurance, Information Technology, Manufacturing, Furniture & Furnishings. heer, a new brand of furniture focusing on making public spaces a bit more mama-friendly, is the first product in their portfolio.

NOMINATION DETAILS

Heer Breastfeeding Bench by 52hours is a Nominee in Street Furniture Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by 52hours is also kept secret. This information will also be available later.
AWARD DETAILS

Heer Breastfeeding Bench by 52hours is Winner in Street Furniture Design Category, 2018 - 2019.



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