Xin Fen Ji Liquor by Wang Qi Jun

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DESIGN DETAILS
DESIGN NAME:
Xin Fen Ji

PRIMARY FUNCTION:
Liquor

INSPIRATION:
Most of the common medicines or health products in our life are capsules, so that when HYSC see capsules, can associate them with treatment and health care. With this inertia, HYSC associate the double-edged nature of wine with its similarities.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The main body of glass bottles is to borrow the shape of common drugs in life. HYSC use an ancient technique called "mayacha" to conceive layers of these shapes, which represent different states after drinking. Use an open mouth to match the frame to highlight the name to express a cheerful atmosphere. So HYSC found a design point of view, the meaning of the existence of wine is to make people happy and exciting, the treatment is not pleasant, retaining the perfection of every detail.

OPERATION / FLOW / INTERACTION:
This paper expounds the concept of graphic design conveying wisdom and creativity, and appeals to everyone not to forget the original intention of the existence of wine.The shape of the capsule is designed to relieve worries. So let this packaging break the inertia of Chinese liquor industry in the past. The tactile paint on the packaging makes him feel good and won't easily slip from his hands.

PROJECT DURATION AND LOCATION:
The project started in January 2018 and ended in September 2018. The design was completed in Changsha, Hunan Province, and the proofing was carried out in Dongguan, Guangdong Province, and the production was carried out in Changde, Hunan Province.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The gift box combines EVA with cardboard, uses the opening method of the capsule, and the capsule shell is made of EVA, which is mixed with electroplating. With the help of the soft, shock-proof and pressure-reducing characteristics of the EVA material, it can absorb sunshine and have good function at the same time. For bottle body, spray tactile paint outside the glass bottle (a kind of paint that feels like rubber).

SPECIFICATIONS / TECHNICAL PROPERTIES:
The glass bottle has a capacity of 480 ml.

TAGS:
Personalization, liquor, packaging design, graphic design, illustrations, fashion packaging

RESEARCH ABSTRACT:
HYSC reconstruct the shape of capsules, which resonates with the improvement of the common character of wine. Everyone thinks that capsules can bring treatment or health care. Liquor is the same. Drinking in moderation will bring excitement and take away unhappiness. So HYSC choose this shape and this concept to spread, which will eventually attract the attention of consumers and get a sense of belonging, and expand the concept of drinking.

CHALLENGE:
The technology needed in this case is not easy to implement, because it is time-consuming and laborious. But we have to admit that it is a better display technology than other common graphic design. However, when it comes to mass production, we need to compromise.

ADDED DATE:
2019-02-01 13:28:18

TEAM MEMBERS (2) :
Designer:Wang Qi-Jun; and Design Assistant:Yi Xing,Li Zhe-Ying

IMAGE CREDITS:
Wang Qi Jun, 2018.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Wang Qi-jun

PROFILE:
HYSC is a design studio focusing on the drinks, beverages and food industry. With the concept of "creation and sharing", HYSC is positioned as a "brand realist" and aims to build a "brand service industry chain with real value".

NOMINATION DETAILS

Xin Fen Ji Liquor by Wang Qi Jun is a Nominee in Packaging Design Category.

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AWARD DETAILS

Xin Fen Ji Liquor by Wang Qi Jun is Winner in Packaging Design Category, 2018 - 2019.



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