Dongxin Yuanwei Rice by Liang Hongning

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DESIGN DETAILS
DESIGN NAME:
Dongxin Yuanwei

PRIMARY FUNCTION:
Rice

INSPIRATION:
We found that there are egrets, green hills and rivers, and the prerequisite for good rice planting in a good environment. So we hope to use graphics to depict the vision of Tut and let consumers feel the real scene of the environment. In addition to the founder's vision of "making every grain of rice the best", we concentrate the design on one grain of rice, and convey the founder's idea while expressing the environment. It's impressive and beautiful.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Dongxin Yuanwei is a brand and also a place name for planting rice. The rice planted here is selenium-rich rice, which has been certified by the government. The founder is a craftsman who has great feelings for rice. He pursues the best quality of every grain of rice. He believes that good environment can produce good rice, so he hopes that rice packaging can convey these ideas.

OPERATION / FLOW / INTERACTION:
A delicate grain of rice pattern, easy to attract the attention of consumers, unique way of expression, more impressive. Can give people a lot of imagination space, different from similar products, help consumers quickly make the right choice.

PROJECT DURATION AND LOCATION:
Three months, Nanning, China

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
White kraft paper, spot color printing

SPECIFICATIONS / TECHNICAL PROPERTIES:
2.5kg

TAGS:
Packaging, National Culture

RESEARCH ABSTRACT:
After market research, I found that many selenium-rich rice on the market, more emphasis on the environment, not the concept of planting embodied, and seldom use the style of illustration to reflect the core symbols of the environment and products. So we use a grain of rice as the main expression element of packaging, and use the concept of environment to express the characteristics of the product plantation. This effectively distinguishes it from other similar products. It can also create a unique brand style.

CHALLENGE:
The design of brand symbols and packaging patterns comes from the environment of product production and brand concept. The mountains, waters, nature and ingenuity are expressed there, and the ingenuity is conveyed through a grain of rice, so that the packaging truly reflects the brand culture and product characteristics, as well as the performance of product quality.

ADDED DATE:
2019-01-30 13:33:36

TEAM MEMBERS (1) :
Liang Hongning

IMAGE CREDITS:
Main image is Image #1 Photographer Liang Hongning

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Ruiyan Design

PROFILE:
Ruiyan Design is a brand design company, headquartered in Nanning, China. They are a very young and energetic team. Their average age is only about 30 years old. They help many local enterprises to do brand planning and design every year. Dongxin Yuanwei is one of them. Their main work includes brand planning, brand design, product packaging design and advertising creativity. And so on, has certain popularity and influence in the locality.

NOMINATION DETAILS

Dongxin Yuanwei Rice by Liang Hongning is a Nominee in Packaging Design Category.

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AWARD DETAILS

Dongxin Yuanwei Rice by Liang Hongning is Winner in Packaging Design Category, 2018 - 2019.



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