Bauhaus Wrist Watch by Walmir Luz

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DESIGN DETAILS
DESIGN NAME:
Bauhaus

PRIMARY FUNCTION:
Wrist Watch

INSPIRATION:
Bauhaus was envisioned to be elemental and yet, bold; an effortless blend of elegance with simplicity. While extracting elements from the Miesian style such as clean lines and a minimal framework, the timepiece expands on the concept by defying symmetry and conformity with subtle elements. The little breaks in consistency creates a final model that exudes versatility and boldness. It is a respectful understanding of the past while fiercely defining the future.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The watch was conceived with a rebellious goal in mind: to challenge the status quo of the fashion watch industry pricing model. It embraces the power of design with a thoughtful expression of urban minimalism while integrating a simple business model to create a successful consumer product that does not rely on premium price tags. The desire in changing the natural order of the world filters through every step of the process: design, materials, production and delivery.

OPERATION / FLOW / INTERACTION:
The watch can be set using the crown. One pull to the first step or click to set the date on the subdial. One pull to the second step or click to set the hour and minutes.

PROJECT DURATION AND LOCATION:
June 2018 to November 2018. Los Angeles/CA, USA

PRODUCTION / REALIZATION TECHNOLOGY:
Bauhaus is made of surgical grade 316L stainless steel coated through a physical vapor deposition process which makes the final piece extremely resistant to corrosion, scratches and dings; the 5ATM/50M water resistance rate allows it to be submerged in water without internal damage; and the innovative quick release system in every All Mies strap, enables an easy and quick change of style in a matter of seconds.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Case: 41mm case made of surgical grade 316L stainless steel coated through physical vapor deposition process. Movement: Seiko VD72 quartz movement with date function. Strap: 20mm with interchangeable quick release system. Water Resistance: 5ATM/50M

TAGS:
Minimalist Watch, Design Watch, Fashion Watch, Watches, Affordable Premium Watch, Watch Startup

RESEARCH ABSTRACT:
The All Mies brand was established following the Miesian style. Every product and packaging are created to be simple and bold by embracing clean lines and a minimalist approach. All designs are generated through the understanding of its function. Tying the functionality of a piece to the establishment of its design enables the whole concept to achieve a holistic approach.

CHALLENGE:
In order to achieve a high-end design watch following industry quality standards with an affordable final price tag to our consumers, we had to strategically rethink design to delivery as a whole. The Bauhaus model dictates form as much as it lets form follows function. By simultaneously laying out concept and manufacturing processes, a powerful synergy is created, allowing ideas and product development to be symmetrically aligned to design and financial parameters.

ADDED DATE:
2019-01-30 07:01:10

TEAM MEMBERS (2) :
Creative Director: Walmir Luz and Designer: Philip Paul

IMAGE CREDITS:
Image #1: All Mies LLC
Image #2: All Mies LLC
Image #3: All Mies LLC
Image #4: All Mies LLC
Image #5: All Mies LLC


PATENTS/COPYRIGHTS:
All Mies LLC © 2019 | All Rights Reserved

Visit the following page to learn more: http://www.allmies.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
All Mies

PROFILE:
All Mies was created from the frustration of great design products always having premium price tags. The startup came to life as Walmir Luz became aware of how brands were astronomically marking up watches based on lifestyle trends. Quality and design had barely anything to do with the final price of an item. With a background in design and as part of a generation troubled with student loans, Walmir took this opportunity to not only hassle to create a second source of income to deal with his own student loans debt but to also use his skills to revolutionize the retail industry pricing model. Inspired by the book “It Takes a Tribe” by Will Dean, Walmir teamed up with Philip Paul to defy the status quo and develop a business strategy that could achieve the same or higher quality standards of famous brands without the traditional retail markup. Today, All Mies relies on high quality materials, acclaimed watch movements and refined designs to manufacture premium watches at an affordable price, ultimately proving that great design doesn’t need to be elitist.

NOMINATION DETAILS

Bauhaus Wrist Watch by Walmir Luz is a Nominee in Jewelry, Eyewear and Watch Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Walmir Luz is also kept secret. This information will also be available later.
AWARD DETAILS

Bauhaus Wrist Watch by Walmir Luz is Winner in Jewelry, Eyewear and Watch Design Category, 2018 - 2019.

· Read the interview with designer Walmir Luz for design Bauhaus here.

· Press Members: Login or Register to request an exclusive interview with Walmir Luz.

· Click here to view the profile and other works by Walmir Luz.
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