Da Ming Mountain Spring by Liang Hongning

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DESIGN DETAILS
DESIGN NAME:
Da Ming Mountain

PRIMARY FUNCTION:
Spring

INSPIRATION:
Da Ming Mountain is located in the birthplace of the Zhuang nationality and has a profound history and culture. Daming Mountain Spring not only represents a bottle of water, but also has the responsibility of spreading national culture. The Zhuang nationality is the largest ethnic minority in China. The packaging design should show cultural characteristics and change the environment of mountains and rivers so that consumers can identify with and like it.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Da Ming Mountain spring is a brand brand of water. Daming Mountain is a mountain in China. It is a national nature reserve. The posters of Daming Mountain are more than 1100 meters. The scenery is very good. It is just as beautiful as paradise. People often say, "good mountain, there will be good water". Daming Mountain spring is from such a good mountain.

OPERATION / FLOW / INTERACTION:
Packaging with national characteristics was quickly identified on the shelf. Because of his national visual effect, it is more impressive. Can give people a sense of trust. Help consumers make right choices quickly.

PROJECT DURATION AND LOCATION:
Two months, Nanning, China

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
TLabel PVC double-sided printing process

SPECIFICATIONS / TECHNICAL PROPERTIES:
capacity 375ML

TAGS:
Water, Bottles, Packaging, National Culture

RESEARCH ABSTRACT:
After market research, I found that most of the springs in the market are defined by the source of water packaging, rarely by a national culture to define products. Therefore, we use national cultural elements as the main expressive elements of packaging, and use the concept of mountains to express the environmental characteristics of water sources. This effectively distinguishes it from other similar products. It can also create a unique brand style.

CHALLENGE:
Want to express the cultural characteristics of a nation well. I went to visit the area. That place is called Wuming. It is the birthplace of the Zhuang people. I skillfully expressed the mountains, nature, clothing and life culture there. Let this packaging truly reflect the Zhuang culture. This is a symbol of culture, but also the performance of product quality.

ADDED DATE:
2019-01-27 12:50:39

TEAM MEMBERS (1) :
Liang Hongning

IMAGE CREDITS:
Main image is Image #1 Photographer Liang Hongning

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Ruiyan Design

PROFILE:
Ruiyan Design is a brand design company, headquartered in Nanning, China. They are a very young and energetic team. Their average age is only about 30 years old. They help many local enterprises to do brand planning and design every year. Da Ming Mountain is one of them. Their main work includes: brand planning, brand design, product packaging design, advertising creativity. And so on, has certain popularity and influence in the locality.

NOMINATION DETAILS

Da Ming Mountain Spring by Liang Hongning is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Liang Hongning is also kept secret. This information will also be available later.
AWARD DETAILS

Da Ming Mountain Spring by Liang Hongning is Winner in Packaging Design Category, 2018 - 2019.



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