Preaker Watch Packaging by Preaker

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DESIGN DETAILS
DESIGN NAME:
Preaker

PRIMARY FUNCTION:
Watch Packaging

INSPIRATION:
The Watch packaging design is based on landmark buildings in Changsha, Inspired by Hunan embroidery with distinctive Hunan cultural characteristics, apply them to daily life and communicate tradition and modernity. Even with different carriers and different ways of expression, people can feel the charm of traditional culture.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The cultivation of a culture is always inseparable from its soil, The Watch packaging design is not only a tribute to the Hunan embroidery of Changsha's traditional folk art, but also an endowment of traditional features to modern objects. It's Combining the six landmarks representing Changsha culture.

OPERATION / FLOW / INTERACTION:
This package is the packaging of Changsha regional culture watches. Six watches are designed with six landmark buildings in Changsha. So their packaging design also adopts the six landmark buildings corresponding to them. The packaging design adopts the manifestation of Hunan embroidery to design the six landmark buildings, which match the watches. Let local people have a sense of belonging, also played a very good role in external publicity.

PROJECT DURATION AND LOCATION:
The project started in October 2018 in Changsha and finished in January 2019 in Changsha

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Cardboard, Printing with Silver foil paper, Matt Lamination, Hot Stamping

SPECIFICATIONS / TECHNICAL PROPERTIES:
Diameter:140mm Height:55mm

TAGS:
Chinese fashion style, Watch, Packaging Desgin, Preaker, Changsha, Hunan

RESEARCH ABSTRACT:
In the overall design, refine the style and form of expression of Hunan embroidery, and then use modern techniques of expression to achieve the harmonious unity of fashion and classical aesthetics. Combining the six landmarks representing Changsha culture. The whole series aims at displaying the charm of Changsha, promoting local traditional culture, giving traditional features to modern objects, enriching each user's experience and flourishing traditional culture.

CHALLENGE:
Consider a large number of materials in the design, so that it can not only reflect the feeling of Hunan embroidery, but also effectively control the cost of packaging production. Finally, retain the embroidery technique, making patterns one by one and then stamping them on Silver foil paper cardboard.

ADDED DATE:
2019-01-26 02:38:36

TEAM MEMBERS (2) :
Design Director:Lynn Tsang and Designer:Yuxin Li

IMAGE CREDITS:
Preaker, 2018.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Preaker

PROFILE:
Preaker Founded in July 2016 in Shenzhen, China. and has established its branch companies in April 2018 in Changsha, China.Preaker creative team serves many wellknown brands, while insisting on the development of independent intellectual property rights of creative products and original brands.

NOMINATION DETAILS

Preaker Watch Packaging by Preaker is a Nominee in Packaging Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· The profile and other works by Preaker is also kept secret. This information will also be available later.
AWARD DETAILS

Preaker Watch Packaging by Preaker is Winner in Packaging Design Category, 2018 - 2019.



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