Hongyanxi Gold Tea Packaging by Preaker

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DESIGN DETAILS
DESIGN NAME:
Hongyanxi

PRIMARY FUNCTION:
Gold Tea Packaging

INSPIRATION:
Through the investigation of the characteristics of Hongyanxi Gold Tea and its origin in Western Hunan, it is found that the local geographical location, culture, customs, lifestyle and so on make Gold Tea different from other kinds of tea. It's need to do is to retain this characteristic, and better display it in front of people through modern forms of expression, Let consumers understand the product while having a unique aesthetic experience.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The greatest feature of Hongyanxi Gold Tea package is that it can be applied to commerce while retaining the characteristics of ethnic minorities.Because the final feedback is to consumers, so it's more inclined to show the quality and local characteristics of tea, restore the feeling of healthy original ecology, without losing national flavor.

OPERATION / FLOW / INTERACTION:
The Western Hunan is a primitive and pure place in people's impression. Through the performance of regional characteristics, the precious quality of tea is highlighted. This packaging design focuses on its main visual pattern, which presents the characteristics of tea producing areas and the scene of ethnic minority girls picking tea, so that consumers can see the difference between it and other tea intuitively.

PROJECT DURATION AND LOCATION:
The project started in September 2018 in Changsha and finished in January 2019 in Changsha.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Environmentally friendly paper, Cardboard, Kraft Paper paper, No special printing process, Low cost, Produced fast

SPECIFICATIONS / TECHNICAL PROPERTIES:
190mm x 300mm x 60mm

TAGS:
Chinese fashion style, Gold Tea, Packaging Desgin, Preaker, Hongyanxi

RESEARCH ABSTRACT:
Ethnic minorities have always given people a very mysterious feeling. They have their own national culture, but seldom can be truly understood by the outside world. so it's more to show the quality and local characteristics of tea, restore the feeling of healthy original ecology, without losing national flavor. It can not only show the original ecological characteristics of Gold Tea, but also enable more people to understand the culture of ethnic minorities.

CHALLENGE:
The most difficult part of the design is how to preserve the minority culture in Western Hunan while taking into account the commercial dissemination of products, because the minority culture itself is not well known, which requires a good grasp of the degree of integration of modern fashion design and minority.

ADDED DATE:
2019-01-23 11:24:11

TEAM MEMBERS (4) :
Design Director:Lynn Tsang, Designer:Yuxin Li, Designer:Hong Yang and Designer:Sha Shen

IMAGE CREDITS:
Preaker, 2018.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Longshan TianYi Tea Development CO.,LTD.

PROFILE:
Longshan TianYi Tea Development is located in Longshan County, Xiangxi Prefecture, Hunan Province, China. It was established in 2018. It is a whole industry chain enterprise with Xiangxi Golden Tea as its core product, which integrates planting, R&D, production and sales.

NOMINATION DETAILS

Hongyanxi Gold Tea Packaging by Preaker is a Nominee in Packaging Design Category.

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AWARD DETAILS

Hongyanxi Gold Tea Packaging by Preaker is Winner in Packaging Design Category, 2018 - 2019.



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